The best gift recommendations come from people who’ve tried it all. Our team has handpicked their absolute favourites—the products they hope to receive (or they’d give) this holiday season.

“It's just the perfect little routine: Three minutes and you're ready to go. And you will get compliments on your skin—that I guarantee you, even after just one time.” —Gwyneth Paltrow

In the heart of her kitchen in 2008, actress Gwyneth Paltrow began what would become one of the most talked-about wellness brands in the world. goop started as a humble weekly newsletter focusing on healthy eating tips that Paltrow would share with friends and family. What began as a passion project has since evolved into a holistic lifestyle empire that spans beauty, wellness, and more.

Curated by Gwyneth herself, these essential products represent the core of the goop philosophy. Each item has been selected to showcase the brand's unwavering commitment to clean beauty ingredients, sustainable practices, and transformative wellness solutions that nurture both body and mind.

Our team at Birger Jarlsgatan has personally tested and curated their most-loved products for everyone on your list. From luxurious fragrances to clean beauty essentials, discover handpicked recommendations from the experts who live and breathe beauty and well-being. 

We spoke with Leading hairdressers, Master Stylist Sarah Ekberg at Youtime and Leading Sydney Stylist Paloma Rose Garcia of Paloma salon and asked them to share their expert knowledge on how to achieve that effortless, low maintenance, 'French Girl' style - even if your hair is thick, curly or frizzy.

Immerse yourself in our world of holistic beauty and well-being and receive 10% off your first order.

Browse our teams selection of beauty and well-being brands and more.

Free standard shipping on Swedish orders over 500kr*

Sweden standard shipping with Post Nord and DHL, 39 kr for orders under 500 kr

Find more information our Shipping Policy here

We accept returns on full priced products that are unopened and returned in the same condition they were received within 14 days

Sale items are not eligible for return unless faulty.

Find more information on our Returns policy here

We accept Mastercard, Visa, and PayPal. We also accept Apple Pay, Google Pay, Swish and deferred payment options and Klarna.

Free Standard Shipping on Domestic Orders over 499 kr*
Standard Shipping 29 kr

Immerse yourself in a world where you will be enlightened, delighted and inspired. Discover something new to you, learn from the experts, join the conversation.

Youtime is grounded in community, and we are on a mission to elevate the voices of creatives, experts, tastemakers and thought leaders who can open up our world to their unique experience and wisdom. We call them Youtimers.

Team Wishlist: The Gifts We Love Most

Gwyneth Paltrow's Instant Result Routine

The Goop Story

Gwyneth Paltrow's Goop Picks

Staff Picks: The Teams Favourites

Wash and Wear for Every Hair