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Wash and Wear for Every Hair

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Wash and Wear for Every Hair

Leading hairdresser, Master Stylist and Youtimer Sarah Ekberg shares her expert knowledge on how to achieve that effortless, low maintenance, 'French Girl' style - even if your hair is thick, curly or frizzy.


SOME HUMANS ARE JUST BLESSED


Then there's the rest of us.


Those with curls, thick and course hair, or humidity-sensitive strands aren't quite that low maintenance. It can take an army of heat styling and taming products to look effortless.


Sarah is passionate about working with the natural texture of her clients' hair to create lived in styles, and educate them in how to achieve hair that they can 'wash and wear'.


The secret? Approach your hair care like you do your skincare regime. It takes care and consistency, Sarah says.


Here, Sarah shares her wisdom on downing the tools and embracing your natural hair.







"I’ve been hairdressing for nearly 20 years now and I’ve found myself more and more attracted to seeing my guests with their hair in its natural form.


Many of my guests, particularly females, get stuck in this really awful vicious cycle of over styling their hair because they feel it doesn’t sit well naturally.


Personally, my eye gravitates towards women with natural looking hair. I think it’s so beautiful, ageless and timeless. A true test of an incredible haircut is the ability to wash and wear your hair.


There is a journey I take my clients on to achieve this.


They need to work at it. It’s like working on your skin with regular maintenance in order to get to a stage of wearing no make up. Hair is no different. For some with certain hair types, it comes more naturally to them, they’ve always been able to wash and wear.


Others have to work harder at it and invest in it. But it is achievable.



THE CUT


At Youtime we always put a lot of emphasis on our consultation. Its probably the most important part of the whole visit.


The three main factors to determine the suitability of a haircut are lifestyle, face structure and hair type.


If the hair is really fine, you don't want to have it really long because it will just look stringy. Instead, sit it above the shoulders.


If your hair strands are thick and course, you can wear it longer. It needs to be longer and heavier to have weight in it so it doesn’t sit out, like a bush. So you are working with gravity and weight.


Also key is weight distribution. If some areas of the hair are really thick and you can remove some of the weight in order for it to sit well - we try to work in rectangular shapes.

At the same time, I always work to accentuate my guest’s favourite facial features through the shape.



IN SALON TREATMENTS


Your hair and how you live with your hair is such an individual thing. There is no "one size fits all" solution for all hair types so us spending time together to really understand your hairtype and desires and needs is truly time well spent.

Once we have agreed on whats best we always wash, treat and massage your scalp but can also create individually suited treatments to best address your hair type and condition.

Intense in salon treatments are always a fantastic way to give your hair a professional boost but maintenance at home and treating your hair with love on a daily basis will always provide the best long lasting results.



AT HOME ROUTINE


A couple of simple tips can make all the difference at home.

When possible, get professional product recommendations from an expert, most often your hairdresser. They know you and your hair better than most.

Once you have the right products, think of these simple points.


Try not to over wash your hair. Around 3 times a week is usually a good amount


Every 3rd or 4th wash, us a deep cleansing shampoo to help remove pollutants, and build up.

the Davines, Solu range is perfect for this.


When washing your hair, wash 2 times. Don´t expect a lot of lather during the first shampoo, the first shampoo is to cut the grease and build up and the second to wash it away. You will always get more lather during your second shampoo.

Before you condition, remove as much moisture as possible either by hand or with a towel. Too much water when adding conditioner prevents best absorption.

If you have time, leave the conditioner in for a minute or two.


Conditioner can also be used as a styling aid so if you feel like you would like a little more texture to your hair when it dry´s, only rinse about 75% of it our and leave and toch through your mid-lengths and ends. This can help with texture and reduces fly aways.


A very important rule to know when aiming at acheiving wash and wear hair is, when to brush your hair: You should never, ever brush your hair after the shower. It disturbs the hair and puffs it up. If your hair is particularly knotty, detangle it before you wash it.


Otherwise, brush through your conditioner when you’re in the shower. Once the water stops running, you never brush or put your fingers through it again. That’s a game changer.


For cleansing, you need to determine whether your hair requires protein or moisture, and your shampoos and conditioners you use should be based on that. Ask your hairdresser for the best advice.

Davines - all hair types

OI Shampoo & Conditioner Set

The ultimate duo for all hair types. These bestsellers are perfect for nourishing and softening your hair on the go. This set includes full size products of OI Shampoo and OI Conditioner.


Infused with nourishing Roucou oil OI Shampoo is the perfect shampoo conditioner duo to maintain soft, shiny and voluminous hair.

After cleansing and conditioning, there are two opportunities to add styling products into the hair, and the rule is: wet products on wet hair, and dry on dry.


When you get out of the shower with freshly washed hair, you can add in extra hydration with leave-in conditioners, porosity equalisers, or curl enhancing products - your wet products.

Davines

LOVE Curl Hair Mask 250ml

LOVE Curl Hair Mask is a deeply nourishing mask that also provides a lot of moisture.


The hair and curls become soft and easy to shape. It contains almond extract from Noto, a Slow Food Presidium.

STYLE


Once you’re out of the shower and put through your conditioning or styling products, wrap it up in a towel for 10 minutes. 


Then let it out and blow dry the front pieces, to get those smooth around your face so you feel polished. You leave the rest to completely dry on its own until it’s bone dry.


If you have curlier hair, take 1cm sections and twist them tightly all the way through to the ends, in the direction it’s already going, and let that dry completely. Once it is bone dry, you can break it up a bit with your fingers. 


Curls and waves work in mysterious ways, but generally speaking the back of the head has the tightest curls and around the face is a bit haphazard and inconsistent. So you can also blow dry their fringe around the face and leave the rest to dry naturally.


We aim to reduce the use of heat styling at home as much as possible.

Davines

More Inside Dry Texturizer 250ml

For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.

TREAT


Use a deeply hydrating and conditioning mask once a week. Every week without fail, I’ll use a refreshing treatment while I’m doing my washing on a Monday night.


Lastly, using a silk pillowcase, and laying with your hair up and above your head is helpful.


Getting your hair to a point where you can wash and wear is possible for all hair types, even for hair that is thicker, frizzier or curlier naturally.


But you have to treat your hair care like you would your skincare routine.


Invest in it, ensure the products you are using are suitable for your hair type and addressing its needs. "Healthy hair is the secret to wash and wear."

Davines

OI Liquid Luster 300ml

Liquid Luster is an easy-to-use product that softens and provides extreme shine and gloss to the hair. The product has no processing time and is applied between shampoo and conditioner (rinsed out).


Contains roucou oil for a high level of shine, alpha-hydroxy acid that closes the cuticle layer, thus enhancing shine, and cardoon extract - a easily biodegradable oil that facilitates even distribution in the hair, providing shine and making the hair easy to style/manage.

Sarah Ekberg

Youtime Master Stylist

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