Beauty Expert & Makeup Artist

Lina is a highly respected Makeup Artist with a fantastic career spanning over 18 years in the industry. Her expertise extends across a wide spectrum across the beauty scene. Here she deep dives into her personal favorites and her experiences at the newest Youtime concept space. 

YOUTIME IS NOT LIKE ANY ORDINARY BEAUTY STORE

Youtime is a new concept where the focus is on ensuring that beauty and well-being do not come at the expense of our planet. With a strong emphasis on customer service alongside creativity and design at its core, this is a brand where people should want to spend time and find balance in their lives.

The brains behind the concept are Sara Hilden-Bengtsson, co-founder of H&M-owned & Other Stories, and Steve Terry, former co-owner, creative and business director of LYKO, and founder of Toni & Guy in Sweden. Two icons in my eyes, who have been a significant part of my work life since last autumn.

THIS IS WHAT YOUTIME OFFERS IN THE STUDIO

You will be able to book appointments with me for eyebrow consultations and individual makeup courses. You can get your hair done by one of the hairdressers who truly stand out in both competence and tailored service. 

Soon, you will also be able to schedule visits with a skincare therapist, healer, or participate in on-site yoga and meditation sessions. I love this, and it's a match made in heaven with my own values ​​within beauty.

To complement your salon visit, they have brought in fantastic and unique brands that offer that little extra. Here you will find products with, among others, Becorp labels, which are both top quality and environmentally friendly. Brands such as Rose inc, Nécessaire, Manasi 7, Davines, Källa, Leif, and more are available in the store, and you simply must come in and take a look!

My top 5 favorite products from the store that I use regularly privately (don't miss the discount code at the end!!)

Day 1-15: 30 capsules 
Day 16-30: 60 capsules
Take control of your hormones with CYCLE SYNC, a science-backed way to help you feel your best whatever day of the month it is. 
From the first day of your period, you enter your Follicular Phase, which can mean period pain, low energy and breakouts. Two daily capsules get to the root of these symptoms, topping-up your iron levels and fighting inflammation to help you feel energised and in-control of your body. When you enter your Luteal Phase - around day 14 -  switch to our second solution; A meticulously researched blend of vitamins, minerals, antioxidants and botanicals that relieve PMS, stabilise mood, promote sleep and quell cravings.
HOW TO USE START
Day 1-15:
From the first day of your period, and thus the first day of your FOLLICULAR PHASE, take 2 capsules, in the morning with water, every day for approximately 14/15 days.
Include as part of a healthy, balanced diet. 
Day 16-30: 
From the first day of your LUTEAL PHASE take 4 capsules every day with water, for approximately 14/15 days.
Include as part of a healthy, balanced diet.
HOW TO USE END
INGREDIENTS START
Day 1-15
Curcumin 400mg *
Blåbärsextrakt / Blueberry Extract 300mg *
Day 16-30
L-Leucin 1000mg *
Ashwagandha 400mg *
L-tryptophan 200mg *
Vitamin B6 2.8mg 175%
Glucomannan 400mg *
Not suitable for pregnant or breastfeeding.
INGREDIENTS END
EDITORS NOTES START
Our supplements and blends are formulated with high-quality, ethically-sourced ingredients by Expert Nutritionists. Delivered in the right doses to make an impact on your health.
Your standards are strict. So are ours. Every KÄLLA product is vegan, non-GMO, sugar, lactose, soy and artificial flavour-free.
EDITORS NOTES END

Cycle Sync

The Body Retinol 150ml

Buddha Wood Hand Wash 500ml is a wonderfully woody hand wash with antibacterial properties plus an appealing earthy aroma. Calming essential oils meet natural antiseptic properties, washing away dirt and grime while softening the skin. Massage into wet hands before rinsing thoroughly. 
HOW TO USE START
Massage into wet hands before rinsing thoroughly.
HOW TO USE END
INGREDIENTS START
Aqua (Purified Water), Aloe Barbadensis (Aloe Vera) Leaf Extract Organic, Cocamidopropyl Betaine, Decyl Glucoside, PEG-150 Pentaerythrityl Tetrastearate, Polyquaternium-7, Polysorbate 20, Eremophila Mitchell Wood (Buddha Wood) Oil, Santalum Spicata Wool (Australian Sandalwood) Oil, Citrus Aurantium Dulcis Peel (Sweet Orange) Oil, Cedrus Deodara Wood (Cedarwood) Oil, Pogostemon Cablin Leaf (Patchouli) Oil, Pelargonium Graveolens Leaf (Geranium) Oil, Parfum (Natural Fragrance), Benzyl Alcohol, Phenoxyethanol, Lactic Acid, Caramel, Benzyl Alcohol*, Benzyl Benzoate*, Benzyl Cinnamate*, Farnesol*, Limonene*. *Component of essential oil
Free from: Cruelty Free, Paraffins, Parabens, Alcohol, Aluminium, Phthalate, Gluten, Perfume, Silicones, Soap, Sulfates
INGREDIENTS END
EDITORS NOTES START
Buddha Wood Oil – a distinctively woody scent which does wonders due to its calming, grounding effect. Sandalwood Oil – a warming scent which soothes stress and nervous tension. Sweet Orange Oil – a bright citrus scent known for its uplifting properties. Cedarwood Oil – a natural antiseptic that elevates the mood and warms the skin, supporting overall skin health. For cleansing: Cocamidopropyl Betaine – a surfactant sourced from coconut oil that gently washes away unwanted oils and dirt, conditioning and softening the skin.
EDITORS NOTES END

Buddha Wood Hand Wash 500ml

LOVE Shampoo is a shampoo that helps smooth the hair. It is gently cleansing and prevents damage to the hair when using heat styling tools. LOVE contains olive extract.
HOW TO USE START <meta charset="utf-8">
Apply to wet hair, massage thoroughly, rinse, and repeat once. Follow up with LOVE Conditioner.
HOW TO USE END 
INGREDIENTS START 
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With Minuta Olive extract, Slow Food Presidium. Rich in fatty acids and vitamins, it has an elasticising and softening action. 
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<div class="specifics__list ingredients">AQUA / WATER / EAU, DISODIUM LAURETH SULFOSUCCINATE, GLYCERIN, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL SARCOSINATE, COCO-GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERYL OLEATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, SODIUM LAURYL SULFOACETATE, PANTHENOL, BENZYL ALCOHOL, PHENETHYL BENZOATE, SODIUM METHYL 2-SULFOLAURATE, COCONUT ACID, GLYCOL DISTEARATE, SODIUM METHYL ISETHIONATE, SODIUM BENZOATE, DICAPRYLYL ETHER, LAURYL ALCOHOL, LAURIC ACID, POLYQUATERNIUM-7, CITRIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM ISETHIONATE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, OLEA EUROPAEA FRUIT EXTRACT / OLEA EUROPAEA (OLIVE) FRUIT EXTRACT, TETRASODIUM GLUTAMATE DIACETATE, DISODIUM 2-SULFOLAURATE, SODIUM HYDROXIDE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, SODIUM LAURATE, TRIDECETH-5, GLYCERYL STEARATE, LIMONENE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5, CI 61570 / GREEN 5.</div>
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<meta charset="utf-8"> Essential Haircare packaging is made with the smallest possible amount of plastic needed to protect the contents. The packaging is made from plastic approved for food use and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are climate-compensated through funding for planting and protecting forests in Madagascar. Essential Haircare products are manufactured exclusively using energy from renewable sources.
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Essential Love Smoothing Shampoo 250ml

A hydrating cream that brightens and blurs with a radiant flush of color. This pigment-rich formula contains a spectrum of skincare ingredients that improve skin health with each use: hydrating squalane, protective vitamin E, and shine-minimizing marine ferment extract. Longwearing and buildable, it melts into skin for a smooth complexion that glows.
HOW TO USE START
Using fingertips or swirling color with a brush, apply to cheeks and blend upward. Add more to build color and intensity if desired. Can be also be applied to lips.
HOW TO USE END 
INGREDIENTS START
Ricinus Communis (Castor) Seed Oil, Pentaerythrityl Tetraisostearate, Caprylic/Capric Triglyceride, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Hydrogenated Vegetable Oil, Synthetic Fluorphlogopite, Silica, Isononyl Isononanoate, Lauroyl Lysine, Euphorbia Cerifera (Candelilla) Wax, Squalane, Sodium Hyaluronate, Ceramide NG, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Caprylyl Glycol, Hydrogenated Castor Oil, Sorbitan Tristearate, 1,2-Hexanediol, Tropolone, Aluminum Hydroxide, Tin Oxide, [+/-: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492), Red 7 Lake (CI 15850), Red 6 (CI 15850), Red 28 Lake (CI 45410)]
INGREDIENTS END

Blush Divine Radiant Lip & Cheek Color 4.5g

Make sure to use the discount code LINAYOUTIME25 for 25% off your first order. 

Color

Day 1-15

Day 16-30

Title

Default Title

Shade

Foxglove

Heliotrope

Azalea

Ophelia

Anemone

Dahlia

Hydrangea

Wisteria

Delphine

Daylily

Camellia

Hibiscus

Connecting to the natural environment by engaging and immersing our senses can have a profound effect on our mental and physical wellbeing. 

Using house plants as that connection to nature and incorporating greenery into your home will bring with it a number of calming and restorative benefits to enhance your quality of life. 

Plants have been known to boost mood, productivity, concentration and creativity. 

They can help to reduce stress and improve general health and wellbeing. They will naturally purify the air improving its quality by absorbing harmful toxins, whilst also adding life and beauty to your rooms. 

Our way of life - many of us living in densely built up areas and spending so much time indoors, working and studying more from home - has caused a disconnect with nature.

It is therefore vital to create spaces that have both a direct and indirect connection to the natural environment - to help replenish our life force energy, rejuvenate our bodies and reinvigorate our minds. 

Incorporating indoor plants into your home and styling them to create your own lush green oasis is one of the easiest ways to connect with nature. 

House plants can be used to decorate your rooms in abundance and can be introduced in any area of the home. It is one of the quickest ways to fully transform a space. 

From the kitchen to the bathroom, bedroom to the living room – they can be displayed on open shelves, placed on the floor, on top of sunny window sills or in empty corners. With all of their health benefits, the more the merrier when it comes to adding greenery! 

The best way to display indoor plants is to layer them in size and to use different varieties as well as  grouping them together to create a focal point within a room. 

They do, however, need to be suitable to the indoor environment they are being placed in; the natural light, ventilation and size of  space should be considered when selecting plants for your home. 

The best indoor plants for healing and wellbeing

Bromeliad is a brightly coloured, exotic tropical plant that survives simply by sucking in water through  their foliage (as they have no roots). 

Bromeliads are great for banishing unpleasant odours through  absorbing VOC’s (volatile organic compounds), reducing noise because their foliage and stems absorb sound waves, and can also help boost productivity and reduce stress through their striking beauty. 

English Ivy will purify airborne mould particles that can trigger allergies and respiratory conditions.  It can therefore help with night time asthma helping you to breathe easier for a good night’s sleep.  

Rosemary is a useful plant or herb for cooking and use in the kitchen but is also great for an office environment as the oil from the rosemary plant is wonderful for memory boosting and concentration.  

Low maintenance, a rosemary plant will display a flourish of small purple flowers during Spring. 

Dracena are easy low maintenance indoor plants that thrive in natural light. 

The Dracena plant can absorb VOC’s and air pollutants like lead emitted from furniture, paint, carpet and building materials.  They can also increase humidity levels which helps with controlling colds and coughs. 

There are so many positives to incorporating indoor plants into our home environments. 

Not only are they beneficial to our physical and mental wellbeing, but they can elevate and soften our interior spaces and also bring us joy simply by nurturing and watching them flourish and grow. 

But be warned - once you start your collection of indoor greenery, it can be a seriously addictive game!

Interior Stylist and Youtimer Michelle Hart shares how to bring the natural environment indoors to help replenish our life force energy, rejuvenate our bodies and reinvigorate our minds. 

Mason Wylde Small Square Vase made from 100% natural travertine.
 This handcrafted piece is one of a kind. Each Piece is unique and no two are the same. There will be variations in the stone and textural differences.
 Measurements: 9x8x20cm
 EDITORS NOTES START
 When the world stood still during the pandemic, freelance fashion photographer Chris Mohen had time on his hands and creative energy to burn.
 What began as an effort to ‘make the coffee table look nice’ became a collection of travertine, marble and granite pieces for the home - from statement coffee and side tables to decorative moments, vases and incense holders.
 Each piece is designed and hand made by Chris at the family’s workshop in the Southern Highlands.
 EDITORS NOTES END

Travertine Small Square Vase

Abstract Bud Vase

The Bubble Bud Vase is the perfect decorative accessory to adorn your dining table or vanity.
 This handcrafted piece is one-of-a-kind. Due to the organic nature of travertine, there will be variations in the stone and texture of each piece.
 EDITORS NOTES START
 When the world stood still during the pandemic, freelance fashion photographer Chris Mohen had time on his hands and creative energy to burn.
 &gt;What began as an effort to ‘make the coffee table look nice’ became a collection of travertine, marble and granite pieces for the home - from statement coffee and side tables to decorative moments, vases and incense holders.
 Each piece is designed and hand made by Chris at the family’s workshop in the Southern Highlands.
 EDITORS NOTES END

Bubble Bud Vase

Travertine Abstract Vase

In my previous article, The Link Between our Gut and Mental Health, we discussed the potent connection between the gut and the brain (aka the gut brain axis) and the profound impact the food you choose to consume has on this function. 

We suggested four categories of food to focus on in an effort to create abundance in your diet as opposed to restriction. 

In part 2, we’ll dive into activities and rituals you can implement into your day to day life that help you access the vagus nerve (an information super highway between the brain and the gut that makes up the main nerves of the nervous system), soothe the nervous system and in doing so, support the gut brain axis. 

Whatever is happening in our gut and the state of the microbiome we house in our gut is a direct reflection of our mental health and vice versa. This is important to remind ourselves of as it encourages us to address all parts of the self when looking to enhance our state of health. 


Often we are schooled to be hyper vigilant about one aspect of our health in order to obtain certain health goals Eg. Caloric restriction to lose weight. In this approach, we recognise that we are much bigger than one part, we are several moving parts that create the whole (you). 


Yes, nutrition is an important factor to consider, but beyond that, we can do so much when we review other systems in our lives, such as sleep, movement, stressors, lifestyle choices (predominantly indoors or outdoors, cook or eat out etc). 

We all have techniques we use to regulate our nervous systems in times of stress. Some of these techniques will be very deliberate, such as practicing yoga or regular meditation. 

Others will be more out of default/habit and may not occur with full awareness, such as over-scrolling social media (guilty), chasing the blues away with one too many alcoholic beverages or even just surrounding yourself with people that are misaligned with you as a person. None of this stuff makes us bad or less-than, actually, the opposite. 

As we are able to shine a light on the aspects of our lives that are not serving us, it gives us power to re-direct our energy and to cultivate healthy change. Any healthy change that we make for ourselves, directly ripples out in a positive way to those who are coming into contact with us, therefore the work you do on yourself is never selfish work. 

When contemplating our relationship with movement and how it impacts our gut brain axis, consider the way you’re moving and how it impacts your heat rate as well as the rhythm of your breath. 

Extended periods of time with a compromised breathing pattern (aka fast running and therefore puffing) indicates to the nervous system that you are in the sympathetic arm – a state of fight or flight, also considered a state of survival. 

This is not to suggest that you never elevate your heart rate through exercise again, more to consider the knock-on effect of a practice that consistently creates this state without sealing it off with an intentional breath recovery, stillness and a conscious pause for integration. 

The aim is to transition you away from the sympathetic arm of your nervous system into the parasympathetic arm which is the state of calm, rest and digest. How we get to that state is a personal journey and one that will be revealed through a process of trial and error. 

For some, the transition will be easy and accessible. For others, it may be challenging. 

Once you land in the parasympathetic nervous system, you are nurturing your vagus nerve and therefore enhancing the gut brain axis. When the gut-brain axis is being cared for, there is a positive and direct impact on our sleep cycles, hormones, mood, energy, cognitive function, digestion and the list goes on. 

Below are suggestions of things you can trial to help bring you into this state, think simple, uncomplicated activities that cultivate peace without a ton of effort:

Next time you feel yourself moving toward feeling of anxiety, depression, overwhelm… Try on one of these suggested tools and notice any positive shifts on your nervous system. 

The activities and rituals you can implement into your day to day life that help you access the vagus nerve and support the gut-brain axis.

Tools and Techniques to Soothe Your Nervous System

Immerse yourself in our world of holistic beauty and well-being and receive 10% off your first order.

Browse our teams selection of beauty and well-being brands and more.

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Immerse yourself in a world where you will be enlightened, delighted and inspired. Discover something new to you, learn from the experts, join the conversation.

Youtime is grounded in community, and we are on a mission to elevate the voices of creatives, experts, tastemakers and thought leaders who can open up our world to their unique experience and wisdom. We call them Youtimers.

Our name says it all. Youtime was born from a desire to redefine beauty, shifting from aesthetic perfection to holistic well-being. Today’s overcrowded beauty market is hard to navigate, so we are using our expertise to do just that for you. 

We are passionate about you and your well-being. We want to be useful in people’s lives, by solving real needs with outstanding services, products and guidance. 

Youtime is a new concept where the focus is on ensuring that beauty and well-being do not come at the expense of our planet. With a strong emphasis on customer service and clean beauty, alongside creativity and design at its core, this is a brand where people should want to spend time with and find ways to enhance their well-being and lifestyle. 

Our studio ties together a purposeful offering of high-quality products, personal services, and energy boosting experiences – all carefully curated from around the world to embrace your body, mind, and spirit. ⁠

Happy to meet you at our studio at Birger Jarlsgatan 37.

Our founders are Sara Hilden-Bengtsson, co-founder and creative director of H&M-owned & Other Stories, and Steve Terry, former co-owner, creative and business director of LYKO, and founder of Toni & Guy in Sweden. 

Steve created and founded Youtime in Sydney, Australia 2022, and whilst returning to Stockholm, Sweden the following year, met Sarah with a likeminded goal to sustainably provide a experience led beauty and wellness platform. 

The idea of Youtime was born of a mutual passion for people, wellbeing, design, craftsmanship and the environment. The urge and need to create something that will mark a shift in the beauty industry was their common goal. 

Our Story

Our Founders

Our Standards

FAQ´s

Our Ethos

Noteworthy Reads

Beauty

YOUTIME: New Beauty Concept in Stockholm

Read more

Lifestyle

Plant Power

Read more

Wellbeing

Tools and Techniques to Soothe Your Nervous System

Read more