About Youtime

Welcome to your authentic world of beauty & wellbeing. 

"Youtime is a manifestation of what the foundation of my entire career has always stood for. It feels like a natural next step and that everything I have done and learned up to now created youtime." - Steve Terry

Youtime exists to inspire our community to spend time on the things that make them feel good, and help them to connect with themselves.

Youtime is a seamless and immersive digital and physical space of beauty and wellbeing.

Our Stockholm salon and store will be an authentic destination to look and feel good, to care for your inner and outer self. 

At youtime you can learn from experts in salon or via our online content, treat yourself to hair and beauty services from our team of highly trained professional hairdressers, skin therapists and wellbeing experts, and shop from our curated retail offering.

Our Promise

Your time here will always be time well spent

“Everything we do is grounded in our values and purpose. We are here to inspire and be inspired,” says Steve. 

“From our very first day, we have been on a mission. And that’s to create spaces, both digital and physical, and communities that allow us to spend time on what matters. Where you can be unconditionally you and share the journey of the body and the mind. 

“Through listening to what you have to say to us, we will continue to develop the best place for you to spend time on you. Tune into what turns you on. And always be able to: check into the moment.”

About Steve Terry

Youtime is the brainchild of Steve Terry, an Australian born hairdresser and businessman with 25 years building beauty and lifestyle legacies in Sweden, and is one of the most esteemed and successful figures in the hair and beauty world.

Steve’s early career as an International Artistic Director at Toni & Guy saw him become one of the world’s most influential and award winning celebrity hairdressers. He took the iconic global brand to Scandinavia, launching 3 salons across the region, including the company’s largest European outpost.

In 2010 he founded Stockholm beauty and wellness destination YOU Stockholm, and theyouway.com, which, in a world first, was sold to media giant Schibstedt. There it became the lifestyle online magazine of Aftonbladet (Sweden’s evening newspaper), and Europe’s largest fashion search, beauty and lifestyle e-commerce offering. Steve´s next venture was as Co-owner, Creative and Business Development Director of LYKO in 2014, which in 2017 was listed on Nasdaq Nordic and today is Scandinavia’s largest beauty e-commerce site with 20 stores with salons.

Terry’s success in Sweden saw him become a household name, making regular television appearances including having his own segment on the TV4 morning show, being a judge on Swedish TOP MODEL, and head of hair for both X FACTOR and IDOL. His editorial work has appeared in British VOGUE, Dazed, iD magazine, to name a few. In 2018 Steve returned to Australia where he was recruited as Executive General Manager of Hairhouse, Australia´s leading hair company with 124 stores and salons and employs 1200 hairdressers. Steve set a brand new strategy for the company, from rebranding, to building new teams and taking the retailer into the digital age.



This site uses cookies to improve your experience. By clicking, you agree to our Privacy Policy.