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Gwyneth Paltrow's Goop Picks

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Gwyneth Paltrow's Goop Picks

Curated by Gwyneth herself, these essential products represent the core of the goop philosophy. Each item has been selected to showcase the brand's unwavering commitment to clean beauty ingredients, sustainable practices, and transformative wellness solutions that nurture both body and mind.

Goop Beauty

Youth-Boost Peptide Serum

Gwyneth says “I saw a noticeable difference in my skin after trying it for a week, and the results only got better from there,” she says. “The before-and-afters are pretty amazing to look at—the way it works for every skin type—and along with all the visible benefits, I love how moisturizing it is.”


This all-in-one peptide serum takes a 360-degree approach to target key signs of aging—firmness, elasticity, wrinkles, hyperpigmentation, texture, radiance, barrier support, and more.

Goop Beauty

Ultimate Dry Brush

Dry brushing is an essential—and energizing—skin-detox step. Made from pure, natural sisal, this brush exfoliates lightly and sweeps away dead skin to reveal glowing and smooth skin. Use it right before you turn on the water.

Goop Beauty

Hydra-Barrier Gel Gloss

Gwenyth says “You get this great color and shine—it’s sheer enough that you never need a mirror—and the texture feels fantastic on your lips. But it’s a barrier-restoring lip treatment first.”


Meet a lip gloss that’s grown up—into a treatment. The plush, ultrahydrating gel-gloss protects, restores, and cocoons your lips in a luxurious layer of active, barrier-supporting skin-care ingredients.

Goop Beauty

Nourishing Lip Repair Mask

This powerfully moisturizing eight-hour lip treatment envelops skin in a comforting cocoon of hydration that lasts all day or night, for smoother, softer lips that feel as good as they look.


Made with high-performance clean ingredients, the mask delivers dramatic clinical results, increasing the hydration level in lips by more than 160% with a single swipe.

Goop Beauty

"The Martini" Bath Soak

Gwenyth Says: "One of my absolute favorite products—I bathe in it practically every single night. It smells so good, and it’s made with beautiful Himalayan salts and essential oils. It’s special."


This body-and-spirit-centering bath soak, infused with Himalayan pink salt, helps take the edge off during turbulent times (or after a crazy day).

Goop Beauty

3x Retinol Regenerative Serum

Gwyneth says “The results you see on your skin are insane,” indeed, 100% of the subjects in the clinical study showed improvement in the look of even deep wrinkles.


This breakthrough new retinol serum uses 3 types of powerful retinoids plus peptides to address deep wrinkles, rough texture, laxity and more. 

Goop Beauty

Colorblur Glow Balm

Gwyneth says “It’s a new way to wake up your skin—sheer, moisturizing, skin-boosting creams that come in five really flattering colors.”


An easy-to-use vitamin-rich moisturizing balm that adds translucent and buildable color to all areas of the face for a radiant all-day glow. Infused with vitamins C and E, this multipurpose hydrating balm adds an effortless pop of sheer, buildable colour.

Goop Beauty

3x Retinol Eye Lift Serum

Gwyneth says "“Crowʼs-feet, fine lines, even deeper wrinkles: This serum goes after all of it, and I wake up looking brighter, fresher, and like Iʼve had the best nightʼs sleep (even when I havenʼt).”


Uniquely formulated with goop’s innovative triple-retinoid complex, this potent retinol eye serum rapidly delivers a firming, line-smoothing effect—and dramatic clinical results that continue to build over time.

The Youtime Team

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