Youtime AB ("Youtime", "we", "us", "our") recognises the importance of your privacy and your right to control how your personal data is collected, stored and used. Sharing personal data with us is an act of trust, and we take it seriously. This policy explains what data we collect, why we collect it, how long we keep it, and the rights you have under the EU General Data Protection Regulation (GDPR) and Swedish data protection law.

Youtime AB (org. nr 559219-8773), Birger Jarlsgatan 37A, 111 45 Stockholm, Sweden, is the data controller responsible for the processing of your personal data as described in this policy.

Please also read our Terms & Conditions, linked at the bottom of every page on our website.

What personal data we collect

Depending on how you interact with us, we may collect:

• Identity and contact data — name, email address, phone number, delivery and billing address, and date of birth if you choose to provide it.
• Order and transaction data — products purchased, order history, delivery details, and payment method used. We never see or store your full card number; payment card data is handled by our payment providers (see "Payments" below).
• Account data — login email, password (stored in encrypted form; our staff cannot access it), saved preferences and order history.
• Marketing preferences — your newsletter and SMS subscription choices.
• Technical and usage data — IP address, device and browser type, pages and products viewed, referring site, and time spent on site, collected through cookies and similar technologies.

Why we process your data, and on what legal basis

Under the GDPR, we may only process your personal data where we have a legal basis to do so. We rely on the following:

• Performance of a contract — to process and deliver your orders, handle payments, manage returns and refunds, and provide customer service. Without this data we cannot fulfil your purchase.
• Consent — to send you our newsletter, SMS marketing, and other promotional communications, and to place non-essential cookies. You can withdraw your consent at any time (see "Your rights" below), and every marketing email and SMS includes an unsubscribe option.
• Legitimate interests — to understand how our website is used and improve it, to prevent fraud and secure our services, to remember your preferences, and to promote products and services in ways you would reasonably expect as our customer. Where we rely on legitimate interests, we balance them against your rights and freedoms.
• Legal obligation — to retain transaction records as required by Swedish accounting law (bokföringslagen) and to comply with consumer protection, tax and other legal requirements.

Cookies

We use cookies and similar technologies on youtime.com. Essential cookies are required for the site to function (for example, keeping items in your cart). Non-essential cookies — such as analytics and marketing cookies used with tools like Google Analytics — are only placed with your consent, which you can give, refuse or change at any time via the cookie settings on our website. You can also configure your browser to refuse cookies, though some site functions may not work properly if you do.

Marketing communications

If you have subscribed to our newsletter or SMS updates, we will use your email address or phone number to send you news, offers and other information we think you will enjoy. Our email and SMS communications are sent through our marketing platform Klaviyo, which processes your data on our behalf.

You can unsubscribe at any time by clicking the unsubscribe link in any email, following the opt-out instructions in any SMS, or emailing us at hello@youtime.com. We will action your request promptly, and in any case within the timeframes required by law.

Payments

When you place an order, your payment is processed by our payment service providers. Youtime does not collect or store full payment card details; your card data is handled directly and securely by the relevant payment provider, whose own privacy policy applies to that processing. All payment transactions on our site are protected by industry-standard TLS encryption.

We currently accept payment by Mastercard, Visa, Klarna, PayPal, Swish, Apple Pay and Google Pay. The providers available to you are shown at checkout.

Who we share your data with

We do not sell your personal data. We share it only with trusted partners who help us run Youtime, and only to the extent necessary:

• Payment providers — to process your payment (see above).
• Delivery partners — such as PostNord and DHL, to deliver your order and send you tracking updates.
• Technology and marketing providers — such as our e-commerce platform, website hosting, analytics and email/SMS platforms (including Klaviyo and Google), which process data on our behalf under data processing agreements.
• Professional advisers and authorities — accountants, lawyers, insurers or public authorities, where required by law or to protect our legal rights.

All service providers acting on our behalf are bound by data processing agreements that require them to protect your data and use it only on our instructions.

International transfers

Some of our service providers are located outside the EU/EEA, including in the United States. Where personal data is transferred outside the EU/EEA, we ensure an adequate level of protection through safeguards recognised under the GDPR, such as the EU–US Data Privacy Framework or the European Commission's Standard Contractual Clauses.

How long we keep your data

We keep personal data only as long as necessary for the purposes described in this policy:

• Order and transaction records — 7 years, as required by Swedish accounting law.
• Account data — for as long as your account remains active. You may request deletion at any time.
• Marketing data — until you unsubscribe or withdraw your consent.
• Technical and analytics data — for the retention periods configured in our analytics tools, after which it is deleted or anonymised.

How we protect your data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Your data is stored on secure servers, access is limited to those who need it, and we require our employees and processors to treat all personal data as confidential.

Your rights

Under the GDPR you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — have inaccurate or incomplete data corrected.
• Erasure — request deletion of your data ("the right to be forgotten"), unless we are legally required to retain it.
• Restriction — request that we limit how we use your data in certain circumstances.
• Data portability — receive your data in a structured, commonly used, machine-readable format.
• Objection — object to processing based on our legitimate interests, including direct marketing. If you object to direct marketing, we will stop.
• Withdraw consent — withdraw any consent you have given at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, email us at hello@youtime.com. We will respond as soon as possible and at the latest within one month, as required by the GDPR. We may need to verify your identity before acting on your request.

Complaints

If you believe we have processed your personal data in breach of data protection law, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), Box 8114, 104 20 Stockholm, www.imy.se. We would, of course, appreciate the chance to address your concerns directly first — please contact us at hello@youtime.com.

Links to external websites

Our website may contain links to external websites. These sites are not under our control, and this policy does not apply to them. Before sharing personal data on any other website, we recommend reading that website's own privacy policy and terms.

Contacting us

You can reach us about anything in this policy at:

Youtime AB
Birger Jarlsgatan 37A
111 45 Stockholm, Sweden
hello@youtime.com

Changes to this policy

We review this policy regularly and may update it from time to time. The current version will always be published on our website, and material changes will be highlighted or notified where appropriate.

Last updated: 22 July 2026