05/1/2024

THE IMPORTANCE OF CHOOSING THE RIGHT PERFUME

Picking the right perfume matters for two reasons: it shapes your identity and strengthens your memories.

Fragrance is a powerful form of self-expression. The scent you wear becomes part of your personal style — influencing how others perceive you and how you feel about yourself. A signature perfume can refine your aesthetic just like the clothes you choose.

Perfume is also deeply connected to memory. A single scent can transport you back in time, making it especially meaningful for weddings, birthdays, graduations and other milestones.

Whether you’re searching for a signature scent, an everyday fragrance or something for a special occasion, knowing how to pick the right perfume makes all the difference.

In this article, we’ll discuss what to consider when choosing a perfume and how to apply it for a long, fragrant wear.

When you’re learning how to pick a perfume that suits you, there are five core elements to consider. Let’s dive into them.

1. FAMILIARISE YOURSELF WITH SCENT PROFILES

The first step in choosing a perfume is understanding fragrance families.

If shopping in-store, take your time sampling different scents. If you prefer buying perfume online, knowing the main scent categories can help you narrow your options.

 Oriental notes: patchouli, sweet spices and incense amber.


Fresh notes: lavender, aquatic notes and fresh berries.


Floral notes: freshly cut flowers and orange blossom. 

Once you identify which scent family you prefer, choosing the right perfume becomes much easier.

Before choosing a fragrance, define your intention.

If you’re selecting an everyday perfume, remember it will become part of your identity. Choose a scent that complements your personality and aesthetic.

If you’re buying perfume for a special event, consider the season, location and mood. For example, a coastal celebration pairs beautifully with a fresh, airy fragrance.

It’s helpful to answer the following questions:

How would you best describe your aesthetic?

Where do you envision wearing your perfume?

 Is there a mood you’d like to tap into?

Which predominant season will you wear your perfume in?

Many people test perfume on paper strips and make a quick decision — but that’s not the best way to pick a fragrance.

To understand how a perfume really smells on you, apply it to your skin and let it develop for 15 to 30 minutes. Fragrance reacts with your natural oils and changes over time.

Top notes: The first scent you smell. Often citrus or light floral. These fade quickly.

Heart (middle) notes: Emerge after several minutes and define the character of the fragrance.

Base notes: The longest-lasting notes that form the foundation of the perfume.

When choosing a perfume, focus on how the heart and base notes smell on your skin — not just the initial spray.

As you use your bottle of perfume, oxygen can begin to modify the chemical composition of your fragrance which may change the fragrance profile.

Therefore, when it comes to picking a perfume, find a fragrance that comes in a compact size. This ensures your perfume doesn’t spoil before you’re finished with it. 

<p>A teaser to the Stora Skuggan saga, including a collection of 8 of their unique fragrances.</p>
<p>PINE, Azalai, Moonmilk, Hexensalbe, Mistpouffer, Silphium, Thumbsucker, Fantôme de Maules.</p>
<p>INGREDIENTS START </p>
<p>Ingredients of all 8 Stora Skuggan fragrances.</p>
<p>INGREDIENTS END</p>

Sample Set 8 x 2ml

<p><meta charset="utf-8"><span>Can't decide which perfume suits you best? Try all seven of our scents at home with the Unifrom™ Testpack. Each tester comes in a 1 ml glass vial, allowing you to experience the full range of our perfume oils. Also included is a discount code for a full-size perfume, ready to be used whenever you’ve found your favorite. </span></p>
<p><span>Includes 8 1ml vials of every unique Unifrom scent. </span></p>
<p> </p>

Testpack - 8 Scents

Some fragrances have shorter shelf lives, while others can last many years. Perfume begins to expire after you open it, and the speed with which it expires depends on its chemical composition, quality and the type of fragrance it emits. 

Perfumes with heavier notes like balsamic or wood will last the longest, and perfumes that are citrusy, alcohol-free or contain floral notes like patchouli have a shorter shelf life.

Generally, fragrances last between four and eight hours. However, as mentioned, this will vary depending on the scent profile, quality of your perfume, and the moisture of your skin and the environment around you.

The drier your skin and the air around you, the quicker your perfume will evaporate.

A bottle of perfume can last anywhere from three months to 10 years, with an average shelf life of around 30 months. However, heat and sunlight significantly reduce its longevity. If stored in warm conditions, perfume may only last three to six months.

To extend its lifespan, keep your fragrance in a cool, dry place away from direct sunlight, humidity and steam. Bathrooms are not ideal. If you won’t be using a perfume for a while, storing it in the fridge can help preserve its quality.

You’ll know a perfume has expired if the scent changes — becoming weaker, sour or vinegary — or if the liquid turns cloudy, darker in colour or appears to have evaporated more than expected.

Proper storage ensures your fragrance stays true to its original scent for as long as possible.

Applying perfume correctly improves both projection and longevity.

Always apply fragrance directly to clean, moisturised skin. Using body lotion or oil beforehand helps lock in moisture and allows the scent to last longer.

Focus on pulse points — warm areas of the body such as the wrists, behind the ears, chest, behind the knees and even the belly button. These areas generate heat, helping the fragrance develop and diffuse naturally.

Finally, avoid rubbing your wrists together after applying perfume. Friction can break down the top notes and alter the scent. Instead, let the fragrance settle and evolve on its own.

When it comes to how to pick a perfume, there are a few factors to consider, like what the occasion is, what climate you live in, and what scent profiles stick out to you.

Make sure you store the perfume you’ve picked in a cool, dry space away from sun and humidity, and purchase smaller bottles more frequently to prevent accelerated expiration.

Apply your fragrance directly onto your pulse points or through a perfume cloud and refrain from rubbing it in. And of course, don’t forget to be creative and layer complementary scents. 

<p>A homage to the complexity that lies in the in-between. Connecting the safeness of sanctuary with the power in uncertainty. A fearless fragrance where rhubarb, hay, and ylang-ylang all share the stage despite their differences. What shouldn’t work in theory, works in practice.</p>
<p>HOW TO USE START </p>
<p>1. Loosen the cap of the glass bottle by unscrewing it gently.<br>2. Gently roll the rollerball on your neck, wrists, or other desired pulse points, using circular motions.<br>3. Allow your skin to absorb the perfume oil.<br>4. If necessary, reapply at intervals throughout the day.<br>5. Responsibly recycle the glass bottle once it is empty.</p>
<p>HOW TO USE END </p>
<p>INGREDIENTS START </p>
<p>Dipropylene Glycol, Parfum (Fragrance), Alpha-Isomethyl Ionone, Coumarin, Benzyl Benzoate, Benzyl Salicylate, Linalool, BHT</p>
<p>INGREDIENTS END</p>

Limbo Perfume Oil 10ml

<p>The famous Swiss naturalist Conrad Gessner is considered the founder of modern zoology, but as a true 16th century scientist he was also: a prominent physician, botanist, linguist and – of course – spelunking adventurer.</p>
<p>In his 'Descriptio Montis Fracti sive Montis Pilati' from 1555, he chronicles his climb to the summit of Mount Pilatus, but we also get to follow him into the caves of the Alps. 'At night, the moon shines into the cave so brightly the light itself seems to take form, like a mist. It gathers in the ceiling and makes the limestone stalactites glitter and gleam, dripping tears of white liquid into puddles on the rock floor that never dries. Moonmilk.'</p>
<p>INGREDIENTS START </p>
<p>ALCOHOL DENAT., PARFUM, AQUA, CITRUS AURANTIUM BERGAMIA PEEL OIL, ELETTARIA CARDAMOMUM SEED OIL, PIPER NIGRUM FRUIT OIL, CITRUS RETICULATA PEEL OIL, HYDROXYCITRONELLAL, LINALOOL, LIMONENE, CITRAL, GERANIOL, EUGENOL, FARNESOL <br></p>
<p>INGREDIENTS END</p>
<p>EDITORS NOTES START</p>
<p><meta charset="utf-8"><meta charset="utf-8">TOP BLACK TEA, LIME HEART CARDAMOM, MANDARIN, LILY-OF-THE-VALLEY, BLACK PEPPER BASE SANDALWOOD, TAN LEATHER <br></p>
<p>EDITORS NOTES END</p>

Moonmilk 30ml

<p>Prolégomènes, pocket-size edition. Easy to carry, anytime, anywhere.</p>
<p>Notes: Bergamot, Cardamom, Fig Milk, Apple, Atlas Cedar, Vetiver, Ambroxan.</p>
<p><meta charset="utf-8">Made in France</p>
<p>INGREDIENTS START</p>
<p>Alcohol denat, Parfum (fragrance), Aqua (water), Citral, Coumarin, Farnesol, Geraniol, Limonene, Linalool.</p>
<p>INGREDIENTS END</p>

PROLÉGOMÈNES 10ml

<p class="">Pear, vetiver, and sandalwood melt into the skin for a warm, addictive scent.</p>
<div>
<p>Meet Us, our new<span> </span>functional fragrance designed to enhance attraction and connection by working with your body’s natural pheromones. As it adapts to your unique chemistry, it evolves into a scent that’s warm, intimate, and deeply magnetic.<br></p>
<br>
<p>A blend of crisp pear, bright bergamot, earthy vetiver, and smooth sandalwood creates a<strong><span> </span>bright, musky, and addictive scent with a warm, grounding finish.</strong><strong></strong></p>
<br>
<p>Us is made with Fair for Life-certified Haitian vetiver, ethically farmed Italian bergamot, and Indonesian patchouli that supports reforestation and farmer education. Each ingredient is sourced responsibly, ensuring fair wages, community investment, and environmental care.</p>
<p>HOW TO USE START</p>
<p><meta charset="utf-8"><span>Spray onto pulse points, pause for a few seconds, take a deep breath and enjoy.</span></p>
<p>HOW TO USE END</p>
</div>

US Phermone+ 50ml

<p><meta charset="utf-8"><span><meta charset="utf-8">Beratan is a warm scent inspired by the lush, volcanic landscape of Bali, Indonesia. A spiritual and inviting fragrance with a botanical bouquet that transports the wearer and those around them. Alluring to the senses, Beratan evokes the enchanting atmosphere of the tropics. Water lilies and incense. A visit to the temple after rain.</span></p>
<p><span><meta charset="utf-8"> <b id="docs-internal-guid-29ae8f8a-7fff-f324-46f1-9dc4141b451a">KEY NOTES: </b>Orange, Carnation, Cinnamon, Sandalwood<b id="docs-internal-guid-29ae8f8a-7fff-f324-46f1-9dc4141b451a"><br>AROMA: </b>Spicy, Floral, Woody</span></p>
<p><span>HOW TO USE START</span><span></span></p>
<p><span><meta charset="utf-8">Beratan appeals to allure and expressiveness. An invitation to open the door to our ancestral past and connect with our human essence. For a peaceful and comforting sensation, before going out or for a feeling of enlightenment, spray directly onto pulse points such as neck, wrists, or behind the ears.</span></p>
<p><span>HOW TO USE END</span></p>
<p><span>INGREDIENTS START</span></p>
<p><span><meta charset="utf-8">Alcohol Denat., Parfum/Fragrance, Aqua/Water/Eau, Hexyl Cinnamal, Linalool, Limonene, Eugenol, Cinnamal, Geraniol, Benzyl Alcohol, Cinnamyl Alcohol, Benzyl Benzoate, Coumarin, Citronellol, Citral, Amyl Cinnamal</span></p>
<p><span>INGREDIENTS END</span></p>
<p><span>ABOUT THE BRAND START</span></p>
<p><span><meta charset="utf-8">Based in Copenhagen, FRAMA is a multi-disciplinary brand encompassing furniture, lifestyle objects, self care, and fragrances that encourage mindful living. <meta charset="utf-8">With an emphasis on natural materials and uncompromising quality, FRAMA’s work celebrates craftsmanship, resulting in a timeless and honest aesthetic.</span></p>
<p><span>ABOUT THE BRAND END</span></p>

Beratan Eau De Parfum 50ml

<p>A summer in the Basque Country.</p>
<p><br>July-August, barefoot in the sand, the scent of wax and sunscreen, fingertips wrinkled from the salty water. Olatua carries the naïveté of adolescence, marked by the impatience for the next summer. It’s the feeling of those trapped in this wonderful place where others come on vacation but never stay.<br></p>
<p>Olatua is a concentrate of suspended memories. The memories of a brief story, with no future but unforgettable. Those of a wave of overwhelming euphoria that recedes in September, as if nothing had ever existed. It sticks to the skin, its trail lingers. Yet, one must turn the page. Though innocence fades with the passing summers, Olatua allows one not to forget, to be reminded by the wave.</p>
<p>INGREDIENTS START</p>
<p>Denatured alcohol, Fragrance, Water, Benzyl Benzoate, Benzyl Salicytate, Citral, Coumarin, Eugenol, Farnesol, Limonene, Linalool</p>
<p>INGREDIENTS END</p>

OLATUA 50ml

<p class="">Your anti-stress fragrance supplement with calming green cardamom and cilantro.</p>
<div>
<p>Meet Functional Fragrance, a scent that does more than smell good—it’s designed to help you reset during times of high stress. This unisex fragrance taps into the power of your olfactory system to support stress relief, grounded in research connecting scent and cognitive function.</p>
<p> </p>
The scent itself is grounding and complex, with<span> </span><strong>smoky palo santo, bright bergamot, and hints of green freshness</strong>. This unique scent profile is both calming and restorative, evoking the sensation of being in a serene, natural setting. Each note is carefully crafted to promote calm, balance, and clarity.</div>
<div><br></div>
<div><br></div>
<div>Developed over five years with The University of Geneva and created by renowned perfumer Frank Voelkl (known for Le Labo’s Santal 33), Functional Fragrance is a pioneering anti-stress supplement in fragrance form. Using data from the Geneva Emotion &amp; Odour Study (GEOS) and neural imaging insights, it’s formulated to positively impact both mind and body, helping you feel centered and at ease.</div>
<div><br></div>
<div>HOW TO USE START </div>
<div><br></div>
<div>
<meta charset="utf-8"> <span>Spray onto pulse points, take a deep breath and allow yourself time to re-center.</span>
</div>
<div><br></div>
<div>HOW TO USE END</div>
<div><br></div>
<div>INGREDIENTS START</div>
<div><br></div>
<div>
<meta charset="utf-8">Alcohol Denat., Fragrance (Parfum), Benzyl Cinnamate, Cinnamyl Alcohol, Coumarin, D-Limonene, Eugenol, Geraniol, Hexyl Cinnamal, Linalool.</div>
<div><br></div>
<div>INGREDIENTS END</div>

Functional Fragrance 50ml

With so many perfumes available, learning how to pick a perfume that suits you can feel overwhelming. Here’s everything you need to know about how to choose a fragrance that matches your personality, lifestyle and special moments.

A guide to picking the right perfume for you

How to Find a Fragrance That Suits You

<p>A green bench by the Seine.</p>
<p><br>With spring, freedom has taken over Paris. It’s the time for encounters and discoveries. The time for new beginnings. The time to take the risk of trying and starting over. To be swept away by the promise of something, even if one doesn’t really know what it is. In theory, they should never have crossed paths. Anonymous in the crowd, strangers. Each convinced of a future that seemed fairly set. But when the trees bloom again and the clouds disperse, everything becomes possible. Certainties crumble, making way for maybes.</p>
<p><br>Prolégomènes sets the scene on a blank page, leaving the field open for what will happen next. It’s the end of one cycle and the beginning of a new one. It’s a new love, a new start. Perhaps the chance of a lifetime. It’s the spark that ignites a new story.</p>
<p>INGREDIENTS START</p>
<p>Denatured alcohol, Fragrance, Water, Citral, Coumarin, Farnesol, Geraniol, Limonene, Linalool</p>
<p>INGREDIENTS END                            </p>

Title

PROLÉGOMÈNES 50ml

Default Title

<p>A celebration of winter's worldwide essence, influenced by a chorus of voices. One of the worlds first user-generated fragrance has a harmonious blend of spicy warmth and icy woods, that will gracefully melt onto your skin during the coldest of seasons.</p>
<p>HOW TO USE START </p>
<p>1. Loosen the cap of the glass bottle by unscrewing it gently.<br>2. Gently roll the rollerball on your neck, wrists, or other desired pulse points, using circular motions.<br>3. Allow your skin to absorb the perfume oil.<br>4. If necessary, reapply at intervals throughout the day.<br>5. Responsibly recycle the glass bottle once it is empty.</p>
<p>HOW TO USE END </p>
<p>INGREDIENTS START </p>
<p>Dipropylene Glycol, Parfum (Fragrance), Limonene, Hexyl Cinnamal, Eugenol, Cinnamal, Linalool, Citronello</p>
<p>INGREDIENTS END</p>

Winter Saga Perfume Oil 10ml

<p>“In rifleing the closet of the ladie, they found a pipe of oyntement, wherewith she greased a staffe, upon which she ambled and galloped through thick and thin, when and in what manner she listed” – Proceedings Against Dame Alice Kyteler, Prosecuted for Sorcery, 1324</p>
<p>Hexensalbe, also known as witches’ flying ointment, was a hallucinogenic salve used in witchcraft in the middle ages. It was a mixture of extremely poisonous ingredients.<br>The drug produced an ecstatic trance with powerful sensations of flying, images of otherworldly creatures and a primal sexual hunger. These hallucinations are at the core of the mythology of witches, where they fly to the sabbath at Blåkulla or Brocken to do it with the devil and other witches in unholy rites.</p>
<p>So, the image of witches flying can be traced back to the use of hexensalbe, but why on a broomstick? The ointment was so poisonous that eating it would be directly fatal, instead it was applied to other soft membranes of the body, armpits and more commonly the genitals. Because of the erotic effects of the high, the salve would often be rubbed directly onto a phallic object like the end of a staff or a broomstick. And so, the witch did not ride the broomstick like we picture her today. She actually -really- rode it.</p>
<p>Given which aspects of the story of hexensalbe has survived into the modern image of witches, and what has been suppressed, it would seem that the one thing more terrifying than witches or devils, is female sexuality.<br></p>
<p>INGREDIENTS START </p>
<p>ALCOHOL DENAT., PARFUM, AQUA, PIPER NIGRUM FRUIT OIL, HYDROXYCITRONELLAL, COUMARIN, LIMONENE, LINALOOL, BENZYL BENZOATE, BENZYL SALICYLATE, GERANIOL, FARNESOL, CITRAL, EUGENOL, ISOEUGENOL <br></p>
<p>INGREDIENTS END</p>
<p>EDITORS NOTES START</p>
<p><meta charset="utf-8"><meta charset="utf-8">TOP WORMWOOD, SALTY LIQUORICE HEART TUBEROSE, ANGELICA, ROSEMARY, BELLADONNA BASE BLACK HEMLOCK, PATCHOULI, LICHEN <br></p>
<p>EDITORS NOTES END</p>

Hexensalbe 30ml

<p>Olatua, pocket-size edition. Easy to carry, anytime, anywhere.</p>
<p>Notes: <span class="s1">Coconut/Wax, Iodine, White Flowers, Ylang, Black Pepper, White Musks, Vetiver.</span></p>
<p><span class="s1">Made in France</span></p>
<p><span class="s1">INGREDIENTS START </span></p>
<p><span class="s1"><meta charset="utf-8"> <span>Alcohol denat., Parfum (fragrance), Aqua (water), Benzyl Benzoate, Benzyl Salicylate, Citral, Coumarin, Eugenol, Farsenol, Geraniol, Limonene, Linalol.</span></span></p>
<p><span class="s1">INGREDIENTS END</span></p>

OLATUA 10ml

Fragrance Files: How to Pick a Perfume That Suits You

 IT IS SOCIALLY INGRAINED THAT FOR WOMEN, EXERCISE SHOULD BE TIED TO AN UNWAVERING DESIRE TO SELF-IMPROVE

Since day dot, we've been sold the idea that bending and breaking to meet ever-changing body ideals is just a part of the female experience. 

We’ve come to know exercise as something that sits somewhere on the spectrum between something we ‘have to do,’ and a pivotal step in striving toward the latest version of what we should view as our ‘dream body.’ 

Only a few years ago, I discovered my love for pilates.

I loved the way it made me feel, the practice of the mind-to-body connection and how in tune with my body I became. 

But although I adored pilates, I’d limit my engagement with it down to a once-a-week treat – not seeing this kind of exercise as a viable part of achieving my body goals, which at the time, I saw as the ultimate motivator to move my body. 

But what happens when we strip all of that away? 

What are we left with when we pull down the moving targets and take away the aspiration for an unattainable physique? What is our approach to exercise once we unlearn all the expectations?

Once I started to let enjoyment guide how I engaged with exercise, everything started to change. By leading with gentleness, I now look forward to almost every workout.

Unlearning the notion that exercise should be motivated by physical results was (and still can be) challenging. It required me to actively shift my mindset to an appreciation for my body in its present state and how the movement made me feel, as opposed to how it might ‘improve’ my appearance later on. 

Physiotherapist, Pilates Instructor and Educator Mari Yammas believes that moving our bodies powered by this mindset – a mindset charged with gratitude and positivity – can serve as a powerful antidote to the expectations we often succumb to when it comes to exercise.  

As a rule, Mari builds all of her work in the exercise space around the notion that women are complete as they are, letting self-acceptance guide her approach. 

“I come back to this concept that I'm enough exactly as I am…  I'm more than enough because of who I am on the inside, and I'm going to go and move my body to feel good, not to try and make drastic changes,” she said.

A study by Med Sci Sports demonstrated that adopting this positive style of thinking can actually boost motivation to exercise, as well as make you more aware of your improvement.

Mari has long injected this philosophy throughout her practice as a Pilates instructor for Keep it Cleaner, ensuring those guided by her online workouts always feel they are in a safe space where exercise is motivated, first and foremost, by self-acceptance. 

Grounded by the notion that we are whole before we go into a workout, she leads by example, using phrases like, ‘you’re going to feel so strong after this,’ ‘thank your body for working so hard,’ and ‘you should be so proud of yourself for getting that done.’

“Filming Keep It Cleaner workouts was a very interesting experience for me because I was looking down the barrel of the camera, knowing that there were women who may not feel confident moving,” she said.

“Maybe they're self-conscious, maybe self-esteem becomes a factor at play, maybe this is the first time they've ever done this style of movement…. I just felt a really strong responsibility to speak to them with kindness and to help them foster that in themselves… to speak to their own bodies with a certain kindness.”

As a bonus, Mari added that leading her exercise classes with unwavering kindness towards the participants has had a positive flow-on effect on her own self-esteem.

Undoubtedly, the pressure to use exercise as a tool to meet the latest beauty standards is overwhelming. 

Especially because, as Mari puts it, “objectification bleeds into every facet of our being in terms of wanting to look a certain way, particularly when we're thinking about exercise and nutrition.”

In saying that, there are practical tools we can implement to start curating a healthier, more sustainable relationship with movement through this positive mindset shift. 

Mari explained how practicing a focused appreciation for how exercise makes us feel can have an empowering impact on healing this relationship.

Additionally, rather than directing all of your attention and energy into the physical results your workout may bring, Mari suggested bringing the function of the movement to the front of the mind. 

“Making a reference to what people should be feeling like, ‘you should be feeling nice and strong in this area from doing this’ and then linking that to function,” she explained.


“[For example] if you know they like running you might say, ‘you might find that as we build endurance in this muscle group, maybe your running will feel better, maybe going upstairs might feel better, you might feel like you have more endurance to run after the kids or whatever the case may be for a particular person,” she said.

“Relating [the exercise] to function is hopefully going to help incentivize things a little bit more for people, rather than that focusing on looks.”

For many, exercise is intrinsically tied to a desire to self improve, working endlessly towards ever-changing body ideals. So what happens when move your body for one purpose only - to feel good?

<p><meta charset="utf-8"><span data-mce-fragment="1">The Organic Premium Yoga Mat combines a fantastic grip and good shock absorption with non-toxic materials. </span><span data-mce-fragment="1">It is manufactured with consideration for people and our planet - an ecological favourite. </span><span data-mce-fragment="1">Organic premium is Yogiraj's most requested carpet over the years, and perhaps also the most well-known. </span><span data-mce-fragment="1">Some call it cult carpet, w</span><span data-mce-fragment="1">e call it the bestseller.</span></p>
<p><span data-mce-fragment="1">Dimensions: <meta charset="utf-8">183 cm x 60 cm x 4 mm</span></p>
<p><span data-mce-fragment="1">Made with 100% natural rubber and jute fabric</span></p>
<p><span data-mce-fragment="1">HOW TO USE START </span></p>
<p><span>Clean the carpet with carpet cleaner designed for organic carpets or a diluted organic apple cider vinegar (50/50) and a damp cloth or sponge. </span><span>We do not recommend cleaning with only water as it dries out faster then.<span> </span>Do not put the eco-mat in the washing machine and do not rinse/rinse it, this will accelerate the biodegradation of the material and will destroy your mat. </span></p>
<p><span>Organic yoga mats have a characteristic scent and the fact that they emit this scent is a certificate that they are made of genuine, organic natural rubber, free from toxic substances and chemicals.<span> </span>However, this scent evaporates over time. </span></p>
<div itemprop="description">HOW TO USE END</div>
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<div itemprop="description">EDITORS NOTES START </div>
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<div itemprop="description">
<meta charset="utf-8">
<div><span>When it comes to natural rubber carpets, there are also some things to keep in mind so that the carpet has a longer life, here are some tips:</span></div>
<div></div>
<div>- The mat should not be used together with a yoga towel with nubs (e.g. Skidless) as these wear on the mat.<span> </span>Use a cotton mat instead.</div>
<div></div>
<div>- Store your natural rubber mat rolled up in a dry and dark environment, preferably in a closet and/or in a yoga bag.<span> </span>If the rug is wet, let it dry before rolling it up.</div>
<div></div>
<div>- Avoid both direct and indirect sunlight for longer durability and avoid placing it near heat sources such as elements as higher heat dries out the natural rubber and the yoga mat will feel slippery.</div>
<div></div>
<div>- A side effect of products made from natural rubber is that oxidation (changes in color and structure) can occur.<span> </span>Oxidation is a natural process and starts when you remove the plastic from your new carpet.<span> </span>It is therefore important that you also remove the cardboard label at the same time, because otherwise there will be a color difference if you remove it at a later time.<span> </span>The oxidation does not affect the properties of the mat, such as the grip, but is mostly about the fact that the color can fade/change.</div>
<p> </p>
<p>EDITORS NOTES END <br></p>
</div>
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Organic Premium Yoga Mat - 4mm

<p><meta charset="utf-8"><span data-mce-fragment="1">Elevate your practice with yoga blocks in sustainable, organic cork. </span><span data-mce-fragment="1">A cork block provides foundation, stability and extra height in different positions. </span><span data-mce-fragment="1">Extra comfortable grip thanks to rounded edges - feel the warmth of the Mediterranean where the natural cork originates.</span></p>
<p><span data-mce-fragment="1">Dimensions: <meta charset="utf-8">23 cm x 12 cm x 7.5 cm</span></p>
<p> </p>
<p>EDITORS NOTES START </p>
<p>Nice grip with rounded edges</p>
<p>Provides stability and extra height</p>
<p>Holds its shape when fully loaded with body weight</p>
<p>EDITORS NOTES END</p>

Yoga Block Cork

<p><meta charset="utf-8"><span data-mce-fragment="1">A yoga mat for everyone. </span><span data-mce-fragment="1">All-round mat is just as suitable for the beginner as for the seasoned yogi, as well as for the studio. </span><span data-mce-fragment="1">Yogiraj's All-round mat has a long life and a grip that only gets better with time and use. </span><span data-mce-fragment="1">This thicker version provides even better shock absorption. </span></p>
<p><span data-mce-fragment="1">Dimensions: <meta charset="utf-8">183cm x 61cm x 6mm</span></p>
<p><span data-mce-fragment="1">Made with Toxin free PVC</span></p>
<p><span data-mce-fragment="1">HOW TO USE START </span></p>
<p><span data-mce-fragment="1"><span>A yoga mat simply needs to be yogad in a little. </span><span>So give your new yoga mat some patience and love. </span><span>You can try to rough up the surface and speed up the natural process with a little salt on a wet cloth (does not apply to organic carpets). </span></span><span data-mce-fragment="1"><span>Give the mat a chance to develop into your best yoga companion and thank you for contributing to increased sustainability and a better planet.</span></span></p>
<p><span data-mce-fragment="1"><span>Cleaning: </span></span></p>
<p><span data-mce-fragment="1"><span><meta charset="utf-8"> <span>Machine wash at 30 degrees or wipe with a damp cloth. Hang dry or roll in a towel to absorb moisture. </span><span> It is also good to wipe the carpet with carpet cleaning spray. </span></span></span></p>
<p><span data-mce-fragment="1"><span>HOW TO USE END </span></span></p>
<p><span data-mce-fragment="1"><span>EDITORS NOTES START</span></span></p>
<p>- Wear-resistant, durable</p>
<p>- Easy care</p>
<p>- Good shock absorption</p>
<p>- Great choice for outdoor yoga and exercise</p>
<p>EDITORS NOTES END<br></p>
<p> </p>

All Round Yoga Mat 6mm - Midnight Black

Feel Good, Forget the Goals: Powering Exercise with Positivity 

Over a decade ago, Abel set out with a bold vision; to create distinctive, contemporary scents using only 100% natural ingredients. Today, this vision comes to life by harnessing the expertise of master perfumers and the latest biotechnology. A radical thinker, an artist and a scientist come together to create fragrances for those who value authenticity over artifice, depth over simplicity. Abel’s fragrances are confident, elevated and singular. Just like those who wear them.

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<span>Over a decade ago, Abel set out with a bold vision; to create distinctive, contemporary scents using only 100% natural ingredients. Today, this vision comes to life by harnessing the expertise of master perfumers and the latest biotechnology. </span><span>A radical thinker, an artist and a scientist come together to create fragrances for those who value authenticity over artifice, depth over simplicity. Abel’s fragrances are confident, elevated and singular. Just like those who wear them.</span>
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Immerse yourself in our world of holistic beauty and well-being and receive 10% off your first order.

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Free standard shipping on Swedish orders over 500kr*

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YOUR CLEAN BEAUTY & WELLBEING DESTINATION

Immerse yourself in a world where you will be enlightened, delighted and inspired. Discover something new to you, learn from the experts, join the conversation.

Youtime is grounded in community, and we are on a mission to elevate the voices of creatives, experts, tastemakers and thought leaders who can open up our world to their unique experience and wisdom. We call them Youtimers.

 Coat Check Eau de Parfum by Abel is a dark, smoky amber fragrance. Vibrant cassis, star anise, and salty coffee open this powerful late-night scent. It develops on skin to reveal a rich cacao and tolu balsam heart, finishing with a sultry smoky tobacco dry-down that lingers till dawn.  
 "Your coat has been checked and your alter ego is primed. Coat Check is an addictive main character scent, sure to cast inhibitions aside." — Frances, Abel Founder 
  SCENT:  
   Top: star anise, coffee, cassis        Heart: cacao, tolu balsam       Base: tobacco, cedarwood 
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
  Alcohol, Parfum, Vanillin, Pogostemon Cablin Oil, Sclareol, Anethole, Linalyl Acetate, Benzyl Benzoate, Beta-Caryophyllene, Myroxylon Pereirae Oil/Extract, Linalool, Benzyl Cinnamate, Benzaldehyde, Limonene, Pinene, Terpineol, Camphor, Isoeugenol, Geraniol, Eugenol, Rose Ketones, Geranyl Acetate"  
 INGREDIENTS END 

Coat Check 50ml

Coat Check 6ml

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  Cobalt Amber Eau de Parfum by Abel is a sweet, sultry amber fragrance. A fragrant pink pepper and juniper berry opening modernises this classic amber, which unfolds with a smooth cacao and tonka heart before drying down to a creamy vanilla amber base.  
    
  "A timeless fragrance with a loyal following. Cobalt Amber takes the wearer from day to night, work to play, Copenhagen to New York." — Frances, Abel Founder.  
 
   
 
 
 
  SCENT:  
  Top: pink pepper, juniper berry   
  Heart: cacao, peru balsam, sandalwood   
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Cobalt Amber 50ml

Cobalt Amber 6ml

  
 
 
 
 Cyan Nori Eau de Parfum by Abel is a salty-sweet aquatic fragrance. A burst of briny nori opens this outspoken directional scent, as effervescent white peach and tangerine float the transition to a vibrant skin musk dry-down. 
 "Cyan Nori is a raw and powerful ode to our ocean. When I wear it, I feel as though I'm floating in a dreamy aquatic eternity." — Frances, Abel Founder 
  
 
  SCENT:  
 
   
 
 
  Top: nori  Heart: tangerine, white peach Base: musk   
 
 
   
 
  HOW TO USE START  
 
   
 
  Apply as desired to your pulse points and hair.  
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Cyan Nori 50ml

Cyan Nori 6ml

  Packaged in a deluxe gift box, the Fresh Gift Set features a trio of Abel's best-selling, freshest scents. With uplifting notes of citrus, cut grass and vetiver layered against cool woods and salty nori, the fresh Gift Set evokes fresh laundry, ocean expanses and ancient forests.   
     
  Laundry Day — A crisp, sun-filled citrus  
  Cyan Nori — A salty, sweet aquatic  
  Green Cedar — A vibrant, aromatic  
     
  3x 6ml glass spray vials.  
    
  HOW TO USE START  
  Apply as desired to your pulse points and hair.  
  HOW TO USE END  
  INGREDIENTS START  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  Alcohol, Parfum, Citrus Aurantium Bergamia Peel Oil, Limonene, Linalyl Acetate, Linalool, Pinene, Citral, Geranyl Acetate, Terpinolene, Juniperus Virginiana Oil, Betacaryophyllene, Cedrus Atlantica Oil Extract, Linalyl Acetate, Terpineol, Geraniol, Citral, Isoeugenol, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil, Alpha-Terpinene, Citronellol, Carvone, Farnesol.  
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Fresh Gift Set

 Green Cedar Eau de Parfum by Abel is vibrant aromatic wood. An opening of creamy magnolia and fragrant cardamom leads to a rich heart that heroes two complex and distinctive cedarwoods, creating an addictive, intoxicating scent. 
 "Green Cedar is forest bathing in a bottle. One spray simultaneously transports me to the forest, and grounds me in the present." — Frances, Abel Founder. 
  SCENT:  
 Top: magnolia, cardamom Heart: cypriol, guaiac wood Base: Texas and Atlas Mountain cedar 
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
  Alcohol, Parfum, Juniperus Virginiana Oil, Beta-Caryophyllene, Cedrus Atlantica Oil/Extract, Linalool, Pinene, Linalyl Acetate, Limonene, Terpineol, Geraniol, Citral, Isoeugenol, Geranyl Acetate  
 INGREDIENTS END 

Green Cedar 50ml

Green Cedar 6ml

  
 
 
 
 Laundry Day Eau de Parfum by Abel is a crisp, sun-filled citrus fragrance. An accord of freshly cut grass and aldehydes (clean-washing) opens into a juicy, tart heart of lime, bergamot and passionfruit, transitioning to a vetiver coolness that lasts all day.     
 
 
   
 
 
 
 
  "Throwing your windows open on the first day of spring, a lightness of spirit, filled with optimism and joy. That feeling, that is Laundry Day." — Frances, Abel Founder  
 
 
 
 
   
 
  SCENT:  
 
   
 
 
 Top: cut grass, aldehydes, neroli Heart: lime, bergamot, passionfruit Base: vetiver, ambroxan  </...

Laundry Day 50ml

Laundry Day 6ml

  Miami Split Eau de Parfum by Abel is an edgy white oud fragrance. A tart, creamy green banana accord is offset by a rich white oud heart that settles onto a base crafted from three types of labdanum.  
  "An exploration into split personalities, imperfections and personal expression. Miami Split wearers embrace complexity, juxtaposition and living unapologetically." — Frances, Abel Founder  
 
   
 
  SCENT:  
  Top: green banana  
  Heart: white oud (boya agarwood)  
  Base: three types of labdanum  
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
  Alcohol, Parfum, Pogostemon Cablin Oil, Vanillin, Cedrus Atlantica Oil/Extract, Beta-Caryophyllene, Eugenol, Pinene, Limonene, Terpineol, Terpinolene, Cinnamyl Alcohol, Isoeugenol  
 INGREDIENTS END 

Miami Split 50ml

  Miami Split Eau de Parfum by Abel is an edgy white oud fragrance. A tart, creamy green banana accord is offset by a rich white oud heart that settles onto a base crafted from three types of labdanum.  
     
  "An exploration into split personalities, imperfections and personal expression. Miami Split wearers embrace complexity, juxtaposition and living unapologetically." — Frances, Abel Founder  
    
  SCENT:  
  Top: green banana  
  Heart: white oud (boya agarwood)  
  Base: three types of labdanum  
   
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
  Alcohol, Parfum, Pogostemon Cablin Oil, Vanillin, Cedrus Atlantica Oil/Extract, Beta-Caryophyllene, Eugenol, Pinene, Limonene, Terpineol, Terpinolene, Cinnamyl Alcohol, Isoeugenol  
 INGREDIENTS END 

Miami Split 6ml

 Nurture Eau de Parfum by Abel is a soft floral musk fragrance. Delicate orange blossom and Bulgarian rose open this soft, calming fragrance where fresh ginger is balanced on skin with a creamy musk and sandalwood dry-down. 
 "Dreamt up as a scent to support mothers pre and post partum, Nurture is a soft, enveloping scent that serves as a reminder (to us all) to take care of yourself." — Frances, Abel Founder 
  NOTES:  
 Top: orange blossom, Bulgarian rose Heart: jasmin sambac, ginger, orris Base: sandalwood, musk 
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
 Alcohol, Parfum, Beta-Caryophyllene, Juniperus Virginiana Oil, Santalum Album Oil, Santalol, Limonene, Citrus Aurantium Bergamia Peel Oil, Hexadecanolactone, Citrus Limon Peel Oil, Linalyl Acetate, Pinene, Linalool, Geraniol, Geranyl Acetate, Citral, Farnesol, Rose Flower Oil/Extract, Terpineol, Terpinolene, Citronellol, Benzyl Alcohol, Alpha-Terpinene 
 INGREDIENTS END 

Nurture 50ml

Nurture 6ml

 Pause Eau de Parfum by Abel is a woody, textured floral fragrance. Opening with bright verdant notes and unfurling into fragrant mimosa and narcissus, with cedarwood warming and grounding on skin. 
 "Designed with comforting properties and hormonal transitions in mind, Pause is loved by many for its earthy, nourishing profile and its prompt to just 'be'." — Frances, Abel Founder. 
  NOTES:  
 Top: violet leaf, grapefruit Heart: mimosa, narcissus, copaiba balsam Base: hay absolute, cedarwood 
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
 Alcohol, Parfum, Citrus Aurantium Bergamia Peel Oil, L imonene, Beta-Caryophyllene, Linalyl Acetate, Linalool, Pinene, Citral, Lippia Citriodora Absolute, Geranyl Acetate, Narcissus Extract, Terpineol, Farnesol, Terpinolene, Geraniol, Alpha-Terpinene, Coumarin 
 INGREDIENTS END 

Pause 50ml

Pause 6ml

 Pink Iris Eau de Parfum by Abel is a fresh, classic floral fragrance. Nose-tingling Sichuan pepper, raspberry leaf and basil provide the opening accord for this truly genderless, modern floral which showcases iris among her contemporaries: rose and jasmine. 
 "Modern, yet with all the elegance and timelessness of a classic trench. This ode to iris, the queen of scent, elevates any outfit or moment." — Frances, Abel Founder. 
  SCENT:  
  Top: Sichuan pepper, raspberry leaf, basil Heart: orris root (iris), rose, jasmine Base: vanilla, musk 
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
  Alcohol, Parfum, Limonene, Citronellol, Citrus Aurantium Bergamia Peel Oil, Linalool, Linalyl Acetate, Citrus Limon Peel Oil, Vanillin, Pinene, Rose Flower Oil/Extract, Benzyl Benzoate, Farnesol, Jasmine Oil/Extract, Citral, Beta-Caryophyllene, Geranyl Acetate, Coumarin, Benzyl Cinnamate, Eugenol, Geraniol, Isoeugenol, Carvone, Terpinolene, Benzyl Alcohol, Alpha-Terpinene, Terpineol  
 INGREDIENTS END 

Pink Iris 50ml

Pink Iris 6ml

 An energizing scent ritual with vibrant notes of green tea, yuzu and verbena, Scene 01 brings to life minimalist bright open spaces, Japanese inspired decor and a restrained, natural palette. 
 HOW TO USE START 
 Spray two to three pumps throughout interior space. Refresh as needed, always with intent. Avoid contact with delicate surfaces. Can be used on robust soft furnishings and natural fibres to prolong the scent.  
 HOW TO USE END 
 INGREDIENTS START 
  Benzyl alcohol / Benzyl Alcohol, Citral / Citral, Citronellol / Citronellol, Coumarin / Coumarin, Farnesol / Farnesol, Geraniol / Geraniol, Isoeugenol / Isoeugenol, Limonene (d-and l-Limonene) / Limonene, Linalool / Linalool 
 INGREDIENTS END 

Scene 01 100ml

 This nourishing scent ritual, that harnesses the soft notes of fig, marigold and cedarwood to evoke luminous golden hour sunlight. Scene 02 brings outdoor wilderness inside. 
 HOW TO USE START 
 Spray two to three pumps throughout interior space. Refresh as needed, always with intent. Avoid contact with delicate surfaces. Can be used on robust soft furnishings and natural fibres to prolong the scent.  
 HOW TO USE END 
 INGREDIENTS START 
  Benzyl alcohol / Benzyl Alcohol, Citral / Citral, Citronellol / Citronellol, Farnesol / Farnesol, Geraniol / Geraniol, Isoeugenol / Isoeugenol, Limonene (d-and l-Limonene) / Limonene, Linalool / Linalool 
 INGREDIENTS END 

Scene 02 100ml

 The height of quiet luxury. Scene 03 transports you into a world of plush refinement. Notes of leather, tonka and vanilla create the ultimate indulgence. 
 HOW TO USE START 
 Spray two to three pumps throughout interior space. Refresh as needed, always with intent. Avoid contact with delicate surfaces. Can be used on robust soft furnishings and natural fibres to prolong the scent.  
 HOW TO USE END 
 INGREDIENTS START 
 Benzyl alcohol / Benzyl Alcohol, Benzyl benzoate / Benzyl Benzoate, Benzyl cinnamate / Benzyl Cinnamate, Cinnamal / Cinnamal, Cinnamic alcohol / Cinnamyl Alcohol, Coumarin / Coumarin, Eugenol / Eugenol, Farnesol / Farnesol, Isoeugenol / Isoeugenol, Limonene (d-and l-Limonene) / Limonene 
 INGREDIENTS END 

Scene 03 100ml

 The Apartment Eau de Parfum by Abel is a dark floral gourmand fragrance. A heady tart cherry, rum and cacao opening transitions into a rich floral heart, while a velvety myrrh and tolu balsam base softens with creamy vanilla. 
 "A playful musing on the opulent (and very Parisian) surroundings of L'Appartement Étoile. Wearing The Apartment is an invitation to slip into another world entirely." — Frances, Abel Founder.  
  SCENT:  
   Top: tart cherry, rum, cacao Heart: jasmin, tuberose, gurjun balsam Base: myrrh, tolu balsam, vanilla  
 HOW TO USE START 
   Apply as desired to your pulse points and hair.  
 HOW TO USE END 
 INGREDIENTS START 
  Alcohol, Parfum, Santalum Album Oil, Santalol, Vanillin, Beta-Caryophyllene, Eugenol, Citrus Aurantium Flower Oil, Linalool, Benzaldehyde, Benzyl Alcohol, Cinnamyl Alcohol, Limonene, Linalyl Acetate, Benzyl Benzoate, Methyl Salicylate, Pinene  
 INGREDIENTS END 

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