Founded by Gwyneth Paltrow, Goop Beauty believes in a new standard – redefining beauty as a form of wellness. Every product is grounded in the belief that what we apply to our bodies should be as clean and conscious as what we put in them. Goop blends clinical-grade actives with sensorial luxury, creating high-performance skincare, body care, hair care, and wellness products with a conscious effort to align with a clean, sustainable lifestyle. 

Now, goop meets Scandinavia through an exclusive partnership with us at Youtime. Rooted in a shared commitment to clean beauty, balance, and intentional living, this collaboration merges Los Angeles vitality with Scandinavian balance. Together, goop and Youtime invite you into a space where beauty rituals support mind, body, and spirit—and where wellness is a way of life.