Natural ingredients used to effectively whiten teeth, remove plaque & freshen breath. Charcoal included for added whitening to help polish surface stains away and detoxify the mouth to keep breath fresher longer. Premium domestic mint oil flavoring blend for exceptional flavor. 

Recyclable metal tube w/food grade protective lining.... most others use petroleum based plastic tubes which mostly end up in landfills.

Fluoride-free.

Sulfate free - no sodium lauryl sulfate (no sls).

No artificial colors, flavors, or preservatives.

Vegan.

Made in USA.