What do you wear when you want to feel good? 

Does a certain colour lift your mood? A style of dress make you feel instantly happy? A cut of a blazer make you feel confident? Welcome to Dopamine Dressing.

Dopamine dressing is dressing with a desire to boost your mood and feel good. In a recent article Mood Hues, we examined how different colours, along with styles and fabrics, can have the power to trigger psychological response. 

Wearing a certain colour can alter your mood by sending messages to neurons in your brain that trigger a boost of dopamine, also known as the "happy hormone". The term was coined in the early 2010s, but it has never been more prevalent than now. Dopamine Dressing was forecast to be the style trend of 2022, and as predicted, the streets, catwalks and retailers have been awash with pigment and patterns.

Not unlike the Roaring Twenties, the era of unadulterated pleasure seeking following WW1; society is embracing fun again, and looking to spark joy whenever and however we can - wardrobe included.

The mantra is: Wear that heel, rock that nail art, and brave that bright colour clash, with the underlying apprehension that at any moment, a new variant will rear its head and send us all back inside our lounge rooms and back into our loungewear. 

Youtime style expert Nadia Fairfax-Wayne is a bonafide expert in Dopamine Dressing. Leaning into colour and having fun with fashion is nothing new to her - just glance at her Instagram posts going back to 2014 - so we couldn't think of anyone more qualified to show us how it's done. 

Here, Nadia opens her wardrobe to showcase her favourite mood-boosting ensembles.

"The concept of 'Dopamine Dressing' may be trending, but it is how I’ve always approached my wardrobe. 

I always dress to make myself feel good, to elevate my mood - or to help me to feel however I need to for the occasion, whether that’s powerful, business-like, sexy, or sporty. 

However I need to feel that day, the outfit I choose can help me get there."

To me it’s not just about improving my own mood, it’s also about elevating people around you. 

When I see someone else in a fabulous get up, full of colour and texture, and they appear positive and full of life, I think 'Yeah, girl!'

They’re doing me a service, I take a bit of that positivity away with me. I try to do the same.

I’m really drawn to oranges, reds and yellows, they bring a feeling of warmth and sunshine, like a summer’s day.  

I’d wear this if I have a day full of meetings, or going out for lunch." 

Tube Full Hoop Gold Large

"This outfit makes me feel so happy. Like I want to dance and jump on the bed. 

Nobody could ever be in a bad mood wearing this. The feathers, the gold, the shimmer - it’s all luminescent. 

S2 Aurous Sunglasses - Gold

Is there anything better than having a boogie on the dance floor with your buddies? 

Why wouldn't you wanna replicate that in the outfit? I love mixing colours, clashing prints and having fun with it.

Top and pants: House of Sunny from Tuchuzy

Assemblage No.3 Light Blue Leather Bag

"Friday night out with the girls, or date night. Maybe just to lounge around the house! 

I love mixing blues and greens with pinks. 

If you just want a pop of colour, an accessory is a great entry point for those who generally steer towards neutral tones, like this gorgeous blue Iriarte Iriarte bag - a classic shape with an injection of colour.

Who says you need an occasion to dress up? 

During lockdown, because my job is to dress up and take photos, I found that getting dressed and picking outfits and putting on makeup really helped with my mental wellbeing."  

Velvet Eyeshadow

Bright Stripe Eyeliner

Dew Tint

In a post-lockdown world, we have never been more excited to dress up. Following months of monotonous loungewear living, we are embracing colour and dazzle - and literally dressing ourselves happy again. Here, our style expert Nadia Fairfax-Wayne delves into her wardrobe to share her favourite dopamine inducing looks.

Youtime style expert Nadia Fairfax-Wayne delves into her wardrobe to share her favourite mood lifting looks.

What is Dopamine Dressing?

Colour

High Glow

Pearl

Champagne

Bronzite

Rose

Toffee

Grapefruit

Berry Bronze

Cool Bronze

Rose Quartz

Hazelnut

Black

Gold

Lavender

Chinotto

White

Title

Default Title

Accent Hoop Gold Medium

Multipoint Hoop Gold Small

Dopamine Dressing: The Mood Boosting Wardrobe

Bags

Our promise to you: Time well spent. We’ve selected the most beautiful bags of substance and style. Consider us your concierge in the world of wellbeing.

Immerse yourself in a world of self love, self care, and self expression. 

We seek out  like-minded brands - big and small - and carefully select the products  from their offering which will best serve you. The result is a  considered curation of what we believe to be the best tools to nourish  your inner and outer self, and enrich your world.

Free standard shipping on Swedish orders over *

Sweden standard shipping / Post Nord Varubrev, 49 kr for orders under 500 kr


Find more information our Shipping Policy here

We accept returns on full priced products that are unopened and returned in the same condition they were received within 14 days

Sale items are not eligible for return unless faulty.

Find more information on our Returns policy here

We accept Mastercard, Visa, and PayPal. We also accept Apple Pay, Google Pay, Swish and deferred payment options and Klarna.

Free Standard Shipping on Domestic Orders over 500 kr*
Standard Shipping 49 kr

WE ARE MAKING SOME NICE CHANGES TO OUR WEBSITE 

Immerse yourself in a world where you will be enlightened, delighted and inspired. Discover something new to you, learn from the experts, join the conversation.

Youtime is grounded in community, and we are on a mission to elevate the voices of creatives, experts, tastemakers and thought leaders who can open up our world to their unique experience and wisdom. We call them Youtimers.

Bags

Filter By

SORT:

Noteworthy Reads