"By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love" - Davide Bollati, Davines President.

Beauty + Sustainability

B Corp Certified

Award-Winning Haircare

Ethics and Standards

Davines is a B Corp Certified organisation, a designation that a business is meeting high standards of verified performance, accountability, and transparency. It has long been the goal of the Davines group to be able to be a creator of good for all, and their Carta Etica manifesto outlines the ethics and guidelines Davines follows.

Davines formulations favor the use of ingredients of natural origin, are generated with renewable energy and packaged with minimal environmental impact, inspired by the ideal of sustainable beauty, as a unity between beauty and good.

The Davines Story

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetics companies worldwide.

After decades of experience and expertise the Bollati family have been able to craft what Davines is today, a brand providing high quality haircare, whilst staying focused on doing whats best for the world, create good life for all, through beauty, ethics, and sustainability.

Shop All Davines

For you who would like to see the entire range spanning bath and body, hair treatment, and more in order to curate your own special Davines combinations, make your wellness rituals a daily highlight.

Shop All Davines

With countless of beautiful and effective hair and body care products, Davines will have something to please anyone looking to enhance their wellness rituals.

With 8 unique collections to choose from here at YouTime it can be hard to pick whats just right for you, so here they are ready for you to handpick what suits you best + some extra information on our Two Personal Favourite Davines collections.


Davines best-selling and award-winning OI family acts as both a daily routine and styling agent. Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturizing body wash.

Shop OI

Essential Haircare

Essential Haircare is the perfect expression of Davines strong belief in sustainable beauty.Each product family is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

Shop Essential Haircare

Noteworthy Reads

Hair Masks: A Case for Elevating Your Hair Care Routine

- 11 minute read

This is your complete guide to hair masks. Here, we cover everything from how to use hair masks to which mask to use depending on your hair type.

Wash and Wear for Every Hair

- 7 minute read

Leading hairdresser, salon owner and Youtimer Paloma Rose Garcia shares her expert knowledge on how to achieve that effortless, low maintenance, 'French Girl' style - even if your hair is thick, curly or frizzy.