YOUTIME: New Beauty Concept in Stockholm

Lina is a highly respected Makeup Artist with a fantastic career spanning over 18 years in the industry. Her expertise extends across a wide spectrum across the beauty scene. Here she deep dives into her personal favorites and her experiences at the newest Youtime concept space.

YOUTIME IS NOT LIKE ANY ORDINARY BEAUTY STORE

Youtime is a new concept where the focus is on ensuring that beauty and well-being do not come at the expense of our planet. With a strong emphasis on customer service alongside creativity and design at its core, this is a brand where people should want to spend time and find balance in their lives.

The brains behind the concept are Sara Hilden-Bengtsson, co-founder of H&M-owned & Other Stories, and Steve Terry, former co-owner, creative and business director of LYKO, and founder of Toni & Guy in Sweden. Two icons in my eyes, who have been a significant part of my work life since last autumn.

THIS IS WHAT YOUTIME OFFERS IN THE STUDIO

You will be able to book appointments with me for eyebrow consultations and individual makeup courses. You can get your hair done by one of the hairdressers who truly stand out in both competence and tailored service.

Soon, you will also be able to schedule visits with a skincare therapist, healer, or participate in on-site yoga and meditation sessions. I love this, and it's a match made in heaven with my own values within beauty.

To complement your salon visit, they have brought in fantastic and unique brands that offer that little extra. Here you will find products with, among others, Becorp labels, which are both top quality and environmentally friendly. Brands such as Gwyneth Paltrow's goop Beauty, SALT & STONE, Manasi 7, Davines, Unifrom, The Nue Co., and more are available in the store, and you simply must come in and take a look!

MY TOP 5 PERSONAL FAVOURITES

The Nue Co.

Prebiotic + Probiotic Capsules

Your daily synbiotic to fuel good bacteria in the gut: the backbone of good health.

Everything starts with a healthy gut. As the center of the body’s ecosystem, the gut is connected to your brain, immune system and skin, and is the key to well-functioning, all-round health. Pre + Probiotic delivers 15 billion spores per dose to bolster the good bacteria in your gut and support the microbiome.