Steve Terry

Co-Founder & CEO

Steve is widely regarded as one of the most influential hairdressers in recent times. He has won countless international awards, his work has appeared in every global fashion publication imaginable and he has travelled the world educating and inspiring hairdressers for decades.


Steves passion for educating and developing hairdressers has seen him travel the world sharing his knowledge to tens of thousands of hairdressers.


Sarah Ekberg

Master Stylist & Colour Specialist

With over 15 years of experience in the hair industry, Sarah is a true expert in her field. She has worked at various salons across Sweden, and for the past decade, she has been an invaluable member of our Youtime family.


Sarah's expertise extends beyond the salon chair. She has contributed to prestigious publications like Elle and 10 magazine and has served as the Head of Hair for Elle's gala fashion show for several consecutive years.


What truly sets Sarah apart is her extensive knowledge in all aspects of hair care, from precision cuts to the latest colour trends and innovative techniques.


She is a creative force and a dedicated perfectionist, ensuring that every client receives that extra touch of excellence every single time.

Jack Lawrence

Artistic Director

With over 20 years of experience in the hair industry, Jack is a creative force and a steady hand that we are proud to have as Artistic Director at Youtime. Originally from London and English-speaking, he has travelled the world and worked at Fashion Weeks, international hair shows, competitions, editorials, and in education—experiences that have shaped him into the inspiring hairdresser he is today.


Jack stands out for his technical skill and creative intuition, but above all for his ability to build genuine relationships with his clients. He listens, understands, and always creates a plan tailored to bring out the very best in you.

Victoria Watz

Senior Stylist & Colour Specialist

Victoria is one of our accomplished senior hairdressers, bringing a wealth of expertise in both precision cuts and captivating colour techniques. With over a decade of experience her journey in the world of hairstyling began with training with the renowned Steve Terry.


Victoria's influence also extends beyond our salon doors. She has been featured in interviews as a trusted expert in the field and has showcased her knowledge and talent on live TV shows, fashion runways, and editorial photoshoots for prominent Swedish and international magazines.


Victoria played a pivotal role as a key member of a prominent educational team, shaping and delivering live and video training sessions for hairdressers across Sweden.

Emma Gouteva

Stylist

With over 15 years of experience in the hairdressing profession, Emma is a dedicated and highly skilled specialist in her field.


Her deep commitment to her clients and passion for the personal connection—listening, highlighting, and creating natural results that last over time—are reflected in everything she does.


Quality, longevity, and care define every treatment she performs.

Lena Claesson

Skin Therapist & Medical Aesthetician

With over twenty years of experience in skincare and aesthetic treatments, Lena is one of Sweden’s most experienced and trusted experts in modern skin health.


She is known for her knowledge, precision, and ability to create natural and fast results that feel as good as they look.


Lena combines clinical expertise with an intuitive understanding of the skin. Her treatments are always personally tailored and focused on long-term balance, radiance, and well-being.

Lina Ekh

Makeup Artist

Lina is a highly respected Makeup Artist with a fantastic career spanning over 18 years in the industry. Her expertise extends across a wide spectrum of makeup applications, events, campaign, television, advertising and weddings.


Lina has also held the prestigious position of Head Makeup Artist for the Elle Gala.


In addition to her professional work, Lina also runs one of Sweden's leading beauty blogs, known as Makeupbylina.com. Notably, she is in high demand for both her wonderful makeup course and brow define & reshape course.

Julia Bromell

Experience Manager

Julia is our dedicated Experience Manager here at Youtime, ensuring that every interaction is seamless, enjoyable, and truly personalized.


With a deep passion for customer service, she thrives on creating meaningful connections and making sure every customer feels valued and supported. A true beauty and well-being enthusiast, Julia stays up-to-date with the latest trends, products, and innovations in the industry.


Whether you're looking for expert product advice, tailored recommendations, or just a friendly chat, Julia is your go-to. Her knowledge, warmth, and attention to detail make her an essential part of the Youtime experience.

To book an appointment with any of the team please call us on 08 333 200 email us at hello@youtime.com or book online using the button below.


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