Sara Hildén Bengtsson

Co-founder & Creative Director

As a multi-disciplinary artist and trailblazing creative, Sara Hildén-Bengtsson knows all the secrets to building a successful brand. After a decade in London, where she earned a Master of Fine Art from RCA and worked with a list of clients inclu­ding Liberty and Kenzo, Hildén-Bengtsson is no stranger to the countless dimensions of the creative scene. But to many, she is best known as a co-founder and creative director of the retail success brand & Other Stories — everyone's favorite fashion and beauty destination. 

“I think brands must be good storytellers. You need to figure out a way to share your story, why you exist, what you are selling and why customers should love your brand instead all the others,” she said, emphasizing the importance of defining a point  a view. “Being genuine and speaking from the heart makes you more memorable.”

Steve Terry

Co-founder and CEO

Steve is born and bred in Sydney, Australia but has spent 25 years living in Stockholm. This is where his passion for purpose led, impactful, commercial concepts blossomed.  During his years with Toni & Guy as Founder, CEO  and International Creative Director, and afterwards as Founder & CEO of YOU Stockholm and theyouway.com, and most recently as Co-Owner, Creative and Business Development Director of Lyko, Sweden’s largest beauty e-commerce site with 30 own stores he established himself as one of the most influential figures in the hair, beauty, wellness and digital spaces in Scandinavia. He has founded, grown, sold and listed a number of truly inspirational and market leading companies. Youtime is a culmination of all of my experience and learnings. 

“Offering a purpose and meaningful brand and concept which people can relate and connect to will always be relevant. Now more than ever when people are searching for connection and ones wellbeing is in more focus than ever, being able to offer people connection and authenticity is and always has been my passion. To have founded such a brand and concept with Sara is a dream come true.”