Habitual Beauty

Hydrating Serum 30ml

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Formulated to hydrate, brighten and revive a tired, dull complexion, this highly concentrated serum boasts potent anti-ageing properties as well as ensuring the skin’s hydration is at an optimum level.

The complexion appears instantly brighter and bouncier, with vitamins B3, B5, C and E working alongside two molecular weights of Hyaluronic Acid to treat and target fine lines, texture and tone over time.

Beyond its instantaneous moisture boosting qualities, this serum works to improve the overall health and function of the skin by improving its natural ability to hold onto moisture and hydrating on multiple levels.

Two molecular weights of Hyaluronic Acid provide both deep and surface level hydration, preventing water loss and improving skin elasticity. INCA Oil, rich in omega fatty acid, ensures the skin barrier is functioning at its healthiest, while potent anti-ageing ingredients including Bakuchiol, Niacinamide, Kangaroo Paw Flower Extract, Ascorbyl Tetraisopalmitate (an oil-soluble Vitamin C derivative) and Australian Kakadu Plum Extract tighten and minimise the appearance of enlarged pores, reduce the appearance of fine lines and wrinkles and work to fade age spots, visible sun damage and hyperpigmentation.

Bakuchiol, widely regarded as nature’s alternative to retinol, has been clinically demonstrated to reduce both hyperpigmentation and wrinkles as efficiently as retinol, with a great skin tolerance.


Apply to dry skin after cleansing with the Habitual Beauty Balancing Cleanser.

Use 2 to 3 drops, using the palms and fingertips to gently press into the face, neck and décolletage.
Follow with the Habitual Beauty Nourishing Moisturiser or Rejuvenating Face Oil.

Dry/Dehydrated Skin: Use morning and night
Combination/Oily Skin: Use morning or night


Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Niacinamide, Glycerin, Sodium Citrate, Gluconolactone, Bakuchiol, Ascorbyl Tetraisopalmitate, Plukenetia Volubilis (Sacha Inchi) Seed Oil, Tocopherol, Hippophae Rhamnoides (Seabuckthorn) Seed Oil, Tocopherol, Sodium Benzoate, Lysolecithin, Sclerotium Gum, Sodium Stearoyl Glutamate, Sodium Hyaluronate, Arnica Montana Flower Extract, Centella Asiatica (Gotu Kola) Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Backhousia Citriodora (Lemon Myrtle) Leaf Oil, Coriandrum Sativum (Coriander) Seed Oil, Salvia Sclarea (Clary Sage) Leaf Oil, Pimenta Officinalis (Pimento) Leaf Oil, Cedrus Atlantica (Cedarwood) Oil, Panthenol, Xanthan Gum, Pullulan, Sodium Phytate, Hydrolyzed Hyaluronic Acid, Ubiquinone, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Anigozanthos Flavidus (Kangaroo Paw) Flower Extract*, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract*, Calcium Gluconate, Alcohol, Limonene, Linalool, Citral. *Organic Ingredient

Habitual Beauty is on a mission to shift the lens on what we view as beautiful. With a focus on both gut and skin health, scientifically formulated clean skincare and supplements work together to transform skin from within.

Clean formulations harnessing Australian native botanicals and clinical actives work in harmony with the body’s natural systems, in high dosages that deliver real, proven results.

Things to note

"Habitual Beauty are one of my favourite brands to come out of the last 12 months, and their Hydrating Serum is a real hero product. What I love about this serum is that it contains multiple different molecular weights of Hyaluronic, so you’re working to hydrate deep within the skin as well as plumping up the surface."

Hydrate, brighten and revive a tired, dull complexion

Vitamins B3, B5, C and E

Two molecular weights of Hyaluronic Acid for deep and surface level hydration

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