Lauren McCurry - Copywriter | Youtime





Lauren McCurry

Lauren McCurry


Lauren Alice McCurry is a brand strategist, copywriter, and the founder of Ballet Season – a female-led creative studio building brand essentials for good people.

With over a decade of industry experience as a writer, journalist, and content specialist – as well as a Master of Publishing and Communication from the University of Melbourne – Lauren is well versed in combining her love of language with an understanding of engaging visuals and how they work in unison to create an impactful, clear message. She believes a creative product should not only look good but also serve a tangible purpose. 

For Lauren, youtime looks like exploring her interests in archival fashion, searching for treasures at vintage markets and consignment stores, and reading in the bath.

The Life Changing Power of Tongue Cleaning

Please consider ‘Wake and Scrape’ our new personal mantra. The ancient Ayurvedic practice of tongue cleaning is now firmly in the mainstream.


Noteworthy Reads

Swish, Don't Swallow: Oil Pulling for Beginners

- 4 minute read

Promising multiple benefits to your oral health and beyond, this daily Ayurvedic ritual is worth your time.

The Bad Side to Good Vibes

- 4 minute read

There is practising gratitude, and then there's Toxic Positivity. Here is why always 'looking on the bright side' can invalidate the human experience.

"Reading in the bath": youtime for Lauren McCurry

- 1 minute read

We asked our community to inspire us by sharing what youtime means to them.

Lauren's Top Picks




JING 100g





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