Youtime Master Stylist

Those with curls, thick and course hair, or humidity-sensitive strands aren't quite that low maintenance. It can take an army of heat styling and taming products to look effortless. 

Both Paloma and Sarah are passionate about working with the natural texture of their clients' hair to create lived in styles, and educate them in how to achieve hair that they can 'wash and wear'. 

The secret? Approach your hair care like you do your skincare regime. It takes care and consistency, Paloma says. 

Here, Sarah and Paloma share their wisdom on downing the tools and embracing your natural hair.

"I’ve been hairdressing for nearly 20 years now and I’ve found myself more and more attracted to seeing my customers with their hair in its natural form.

Many of my clients, particularly females, get stuck in this really awful vicious cycle of over styling their hair because they feel it doesn’t sit well naturally.  

Personally, my eye gravitates towards women with natural looking hair. I think it’s so beautiful, ageless and timeless. A true test of an incredible haircut is the ability to wash and wear your hair.

There is a journey I take my clients on to achieve this.

They need to work at it. It’s like working on your skin with regular maintenance in order to get to a stage of wearing no make up. Hair is no different. For some with certain hair types, it comes more naturally to them, they’ve always been able to wash and wear. 

Others have to work harder at it and invest in it. But it is achievable. says Paloma

At Youtime we always put a lot of emphasis on our consultation. Its probably the most important part of the whole visit and should be something included in every visit to your stylist. At Youtime we always ensure that plenty of time if included in each appointment to give us time for a porpor talk about your hair and you wishes and needs. says Sarah

The three main factors to determine the suitability of a haircut are lifestyle, face structure and hair type.

Sarah recommends that If the hair is really fine, you don't want to have it overly long because it can just look stringy. Instead, work with full shapes, longer seamless layering and a fuller outer shape and length 

If your hair strands are thick and course, you can wear it longer. It needs to be longer and heavier to have weight in it so it doesn’t sit out, like a bush. So you are working with gravity and weight.

Also key is weight distribution. If some areas of the hair are really thick and you can remove some of the weight in order for it to sit well - we try to work in rectangular shapes. says Paloma

At the same time, I always work to accentuate my clients favourite facial features through the shape. 

Your hair and how you live with your hair is such an individual thing. There is no "one size fits all" solution for all hair types so us spending time together to really understand your hairtype and desires and needs is truly time well spent.

Once we have agreed on whats best we always wash, treat and massage your scalp but can also create individually suited treatments to best address your hair type and condition.

Intense in salon treatments are always a fantastic way to give your hair a professional boost but maintenance at home and treating your hair with love on a daily basis will always provide the best long lasting results.

A couple of simple tips can make all the difference at home.

When possible, get professional product recommendations from an expert, most often your hairdresser. They know you and your hair better than most.

Once you have the right products, think of these simple points.

Try not to over wash your hair. Around 3 times a week is usually a good amount

Every 3rd or 4th wash, us a deep cleansing shampoo to help remove pollutants, and build up.

the Davines, Solu range is perfect for this.

When washing your hair, wash 2 times. Don´t expect a lot of lather during the first shampoo, the first shampoo is to cut the grease and build up and the second to wash it away. You will always get more lather during your second shampoo.

Before you condition, remove as much moisture as possible either by hand or with a towel. Too much water when adding conditioner prevents best absorption. 

If you have time, leave the conditioner in for a minute or two.

Conditioner can also be used as a styling aid so if you feel like you would like a little more texture to your hair when it dry´s, only rinse about 75% of it our and leave and toch through your mid-lengths and ends. This can help with texture and reduces fly aways.

A very important rule to know when aiming at acheiving wash and wear hair is, when to brush your hair: You should never, ever brush your hair after the shower. It disturbs the hair and puffs it up. If your hair is particularly knotty, detangle it before you wash it. 

Otherwise, brush through your conditioner when you’re in the shower. Once the water stops running, you never brush or put your fingers through it again. That’s a game changer.

For cleansing, you need to determine whether your hair requires protein or moisture, and your shampoos and conditioners you use should be based on that. Ask your hairdresser for the best advice.

<p><span>The ultimate duo for all hair types. These bestsellers are perfect for nourishing and softening your hair on the go. This set includes full size products of OI Shampoo and OI Conditioner.</span></p>
<p><span><strong>OI Shampoo 280ml:</strong> </span></p>
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<p><span></span>A creamy shampoo that is gentle, moisturizing, and suitable for all hair types. After washing, the hair is soft, fresh, and shiny already after the first use. Perfect for use before OI Conditioner, OI All in one milk, and OI Oil. Contains rose oil that gives the hair a fantastic shine.</p>
<p data-mce-fragment="1"><span>Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.</span></p>
<p><span><strong>OI Conditioner 250ml:</strong> </span></p>
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<p><span>A soft and moisturizing conditioner that adds volume to all hair types. The conditioner provides shine and makes the hair soft and healthy. By speeding up the drying process, it protects the hair from damage caused by heat styling tools. The active ingredients are roucou oil and apricot butter, which soften and moisturize. Rich in vitamins A and C.</span></p>
<p><span>HOW TO USE START </span></p>
<p><span>OI Shampoo 280ml:</span></p>
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<p><span></span>Apply evenly to the hair and scalp and massage gently. Rinse and repeat if needed.</p>
<p><span>OI Conditioner 250ml: </span></p>
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<p><span></span>Apply evenly to shampooed and towel-dried hair. Work section by section with massaging movements. Leave on for 2-3 minutes before combing through the hair. Rinse thoroughly.</p>
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<p><span>INGREDIENTS START </span></p>
<p><span>OI SHAMPOO 280ML:</span></p>
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<p><span>AQUA/WATER/EAU, SODIUMLAUROYLMETHYLISETHIONATE, DISODIUMLAURETHSULFOSUCCINATE, SODIUMLAUROYLSARCOSINATE, COCAMIDOPROPYLBETAINE, SODIUMLAURYLSULFOACETATE, SODIUMMETHYL2SULFOLAURATE, PANTHENOL ,PARFUM/FRAGRANCE, SODIUMMETHYLISETHIONATE, BENZYLALCOHOL, ACRYLATES/C1030ALKYLACRYLATECROSSPOLYMER, LAURICACID, PPG26BUTETH26, COCOGLUCOSIDE, PHENETHYLBENZOATE, GLYCERYLOLEATE, PEG40HYDROGENATEDCASTOROIL, SODIUMBENZOATE, GLYCOLDISTEARATE, CITRICACID, TRISODIUMETHYLENEDIAMINEDISUCCINATE, POLYQUATERNIUM7, DISODIUM2SULFOLAURATE, SODIUMHYDROXIDE, SODIUMLAURATE, AMODIMETHICONE, GUARHYDROXYPROPYLTRIMONIUMCHLORIDE, C1115PARETH7, HELIANTHUSANNUUSSEEDOIL/HELIANTHUSANNUUS(SUNFLOWER)SEEDOIL, GLYCERYLSTEARATE, GLYCERIN, LAURETH9, CITRONELLOL, GERANIOL, TRIDECETH12, BIXAORELLANASEEDEXTRACT</span></p>
<p><span>OI CONDITIONER 250ML: </span></p>
<p>AQUA/WATER/EAU, CETEARYLALCOHOL, GLYCERIN, DIMETHICONE, CETRIMONIUMCHLORIDE, BEHENTRIMONIUMCHLORIDE, CETYLALCOHOL, BEHENTRIMONIUMMETHOSULFATE, ETHYLHEXYLMETHOXYCINNAMATE, PANTHENOL, PHENYLPROPYLDIMETHYLSILOXYSILICATE, BENZYLALCOHOL, PARFUM/FRAGRANCE, PENTAERYTHRITYLTETRADITBUTYLHYDROXYHYDROCINNAMATE, ISOPROPYLALCOHOL, DIMETHICONOL, DISODIUMEDTA, CITRIC ACID, SODIUMBENZOATE, TOCOPHEROL, CITRONELLOL, BIXAORELLANASEEDOIL</p>
<p><span>INGREDIENTS END</span></p>

OI Shampoo Conditioner Duo

<p data-mce-fragment="1">SOLU Sea Salt Scrub Cleanser is a deep-cleansing product suitable for all hair types. A clean and balanced scalp is the foundation for beautiful and healthy hair.</p>
<p data-mce-fragment="1">Contains: Salt from Mr. Culcasi's salt beds in Paceco, Trapani, Italy (Slow Food Presidia). The salt is rich in magnesium, potassium, and trace elements. It helps remove impurities, product residues, and pollutants. Provides structure to the hair and leaves it feeling cleaner for longer.</p>
<p data-mce-fragment="1">Beet sugar makes the hair softer due to the mild lather it creates. It provides moisture and nourishment. Red beads from jojoba provide a gentle exfoliation and remove impurities.</p>
<p data-mce-fragment="1">HOW TO USE START </p>
<p data-mce-fragment="1"><meta charset="utf-8"><span>Apply a generous amount to wet hair, gently massage into the scalp, lengths, and ends of hair.</span><br></p>
<p data-mce-fragment="1"><span>HOW TO USE END</span></p>
<p data-mce-fragment="1"><span>INGREDIENTS START </span></p>
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<span class="specifics__text">With Trapani Sea salt, Slow Food Presidium. Rich in potassium and magnesium and low in sodium chloride. Provides cleansing with an exfoliating effect and adds texture to your hair.<br><br></span><span class="specifics__svg"></span>
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<div class="specifics__list ingredients">SODIUM CHLORIDE, AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM COCOYL ISETHIONATE, POLYGLYCERYL-10 LAURATE, STEARAMIDOPROPYL DIMETHYLAMINE, COCO-BETAINE, GLYCERIN, SODIUM METHYL ISETHIONATE, DECYL GLUCOSIDE, LAURIC ACID, POLYGLYCERYL-4 OLEATE, COCAMIDE MIPA, BETAINE, PARFUM / FRAGRANCE, STEARYL STEARATE, CITRIC ACID, POLYESTER-37, SODIUM LAURATE, GLYCERYL OLIVATE, DISODIUM EDTA, HYDROGENATED RAPESEED ALCOHOL, LIMONENE, LINALOOL, BENZYL SALICYLATE, EUPHORBIA CERIFERA CERA / EUPHORBIA CERIFERA CERA (CANDELILLA) WAX, GERANIOL, CITRONELLOL, JOJOBA ESTERS, CI 77491/ IRON OXIDES.</div>
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<div class="specifics__list ingredients">INGREDIENTS END</div>
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<div class="specifics__list ingredients">EDITORS NOTES START </div>
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<p data-mce-fragment="1"><span>Essential Haircare packaging is made with the smallest possible amount of plastic needed to protect the contents. The packaging is made from plastic approved for food use and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are climate-compensated through funding for planting and protecting forests in Madagascar. Essential Haircare products are manufactured exclusively using energy from renewable sources.</span></p>
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Essential Solu Sea Salt Scrub Cleanser 250ml

<p>The Essentials MINU is specified for coloured hair, gently cleansing and prolonging the hairs shine. This set includes the MINU Shampoo 250ml , as well as MINU Conditioner 250ml.</p>
<p><span>Specific shampoo for coloured hair. Its formula, characterized by a rich and full-bodied foam, gently cleanses the hair, protecting the colour and keeping it shiny for longer. </span></p>
<p><span>A gloss-enhancing and protective conditioner that adds extra shine to colored hair. It contains extracts from the caper flower, rich in quercetin, a powerful amino acid with a protective effect on the hair's structure, and polyphenols that safeguard the hair color.</span></p>
<p>HOW TO USE START </p>
<p>MINU Shampoo 250ml: <span>Apply a small amount to wet hair, gently massage into scalp, lengths, and ends of hair. Repeat if needed.</span></p>
<p><span>MINU Conditioner 250ml: Apply to towel-dried hair after using MINU Shampoo. Leave on for 5-10 minutes before combing through the hair. Then rinse and proceed with your desired styling.</span></p>
<p>HOW TO USE END</p>
<p>INGREDIENTS START</p>
<p>MINU Shampoo 250ml:<span> </span><span>AQUA / WATER / EAU, DISODIUM LAURETH SULFOSUCCINATE, GLYCERIN, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, SODIUM LAURYL SULFOACETATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BENZYL ALCOHOL, PANTHENOL, PHENETHYL BENZOATE, COCO-GLUCOSIDE, SODIUM METHYL 2-SULFOLAURATE, GLYCOL DISTEARATE, PPG-26-BUTETH-26, PARFUM / FRAGRANCE, SODIUM BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, DICAPRYLYL ETHER, POLYQUATERNIUM-53, POLYQUATERNIUM-7, BUTETH-3, LAURYL ALCOHOL, DISODIUM 2-SULFOLAURATE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, TETRASODIUM GLUTAMATE DIACETATE, LINALOOL, SODIUM HYDROXIDE, CITRIC ACID, TRIDECETH-5, GLYCERYL STEARATE, CAPPARIS SPINOSA FRUIT EXTRACT, SODIUM CHLORIDE, GERANIOL, PHENOXYETHANOL, ALCOHOL, TRIBUTYL CITRATE, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CI 61570 / GREEN 5, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5.</span></p>
<p><span>MINU Conditioner 250ml: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, PHENYLPROPYLDIMETHYLSILOXYSILICATE, GLYCERYL STEARATE, BEHENETH-25, PARFUM / FRAGRANCE, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BENZYL ALCOHOL, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TRIDECETH-5, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, SODIUM BENZOATE, PRUNUS AMYGDALUS DULCIS OIL / PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, LINALOOL, HYDROGENATED VEGETABLE OIL, TOCOPHEROL, CITRIC ACID, ALCOHOL, SCLEROTIUM GUM, CAPPARIS SPINOSA FRUIT EXTRACT, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, BUTYROSPERMUM PARKII BUTTER / BUTYROSPERMUM PARKII (SHEA) BUTTER, GERANIOL, PHENOXYETHANOL, CI 61570 / GREEN 5, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5.</span></p>
<p>INGREDIENTS END</p>
<p><span>ABOUT THE BRAND START</span></p>
<p><span><meta charset="utf-8">Davines is a family-owned haircare brand rooted in the belief that beauty and sustainability go hand in hand. From rich, restorative treatments to lightweight styling essentials, each formula is designed to bring out your hair’s natural vitality while respecting the environment.</span></p>
<p><span>ABOUT THE BRAND END</span></p>

Essential MINU Shampoo Conditioner Duo

After cleansing and conditioning, there are two opportunities to add styling products into the hair, and the rule is: wet products on wet hair, and dry on dry. 

When you get out of the shower with freshly washed hair, you can add in extra hydration with leave-in conditioners, porosity equalisers, or curl enhancing products - your wet products. 

<p data-mce-fragment="1">A mild leave-in conditioner in spray form, also ideal as a lotion for haircuts or to even out porosities before treatments.</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">Spray onto towel-dried hair after shampooing. Proceed with your desired styling.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
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<span class="specifics__text">With Orbassano Red Celery extract, Slow Food Presidium. Rich in mineral salts, it has a remineralising effect on the hair.<br><br></span><span class="specifics__svg"></span>
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<div class="specifics__list ingredients">AQUA / WATER / EAU, AMODIMETHICONE, BENZYL ALCOHOL, POLYSORBATE 20, PARFUM / FRAGRANCE, SODIUM BENZOATE, POLYQUATERNIUM-11, PANTHENOL, CETRIMONIUM CHLORIDE, CITRIC ACID, TRIDECETH-12, APIUM GRAVEOLENS EXTRACT / APIUM GRAVEOLENS (CELERYL) EXTRACT, CYCLOPENTASILOXANE, HYDROLYZED SWEET ALMOND PROTEIN, BENZYL SALICYLATE, LINALOOL, CITRONELLOL, HYDROXYCITRONELLAL, PHENOXYETHANOL, CAPRYLYL GLYCOL, LIMONENE, CI 19140 / YELLOW 5, CI 14700 / RED 4.</div>
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<div class="specifics__list ingredients">INGREDIENTS END</div>
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<div class="specifics__list ingredients">EDITORS NOTES START </div>
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<meta charset="utf-8"> <span>Essential Haircare packaging is made with the smallest possible amount of plastic needed to protect the contents. The packaging is made from plastic approved for food use and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are climate-compensated through funding for planting and protecting forests in Madagascar. Essential Haircare products are manufactured exclusively using energy from renewable sources.</span>
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Essential Dede Hair Mist 250ml

<p><span>Leave on treatment for sensitized or fine hair. It strengthens and compacts the hair structure giving vitality and body to the hair that looks healthier, silky and naturally shiny.</span></p>
<p><span>HOW TO USE START </span></p>
<p><span>This no gas dispenser transforms the liquid formulation into a soft mousse, easy and quick to apply.<br>Apply 3-4 pumps into hands and apply to damp hair from base to ends, then comb through. Finally, dry and style as desired.<br>Liquid Spell Reinforcing Bodifying Fluid can be used in combination with the usual hair products, applying it after scalp serums and before hair treatment or styling products.</span></p>
<p><span>HOW TO USE END </span></p>
<p><span>INGREDIENTS START </span></p>
<p><span>AQUA / WATER / EAU, POLYSORBATE 20, PROPANEDIOL, PARFUM / FRAGRANCE, ALCOHOL DENAT., 1,2-HEXANEDIOL, COCO-BETAINE, POLYQUATERNIUM-11, DISODIUM EDTA, POLYQUATERNIUM-53, SOY AMINO ACIDS, WHEAT AMINO ACIDS, CITRIC ACID, GLYCINE, LYSINE HCL, POLYESTER-37, PVP, SODIUM CHLORIDE, CAPRYLHYDROXAMIC ACID, ARGININE HCL, SERINE, THREONINE, POLYACRYLAMIDOPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-55, DISTEARYLDIMONIUM CHLORIDE, PHENOXYETHANOL, BEHENTRIMONIUM CHLORIDE, BENZYL ALCOHOL, GAMMA-DOCOSALACTONE, ALPHA-ISOMETHYL IONONE, CAPRYLYL GLYCOL, GLYCINE SOJA STEROLS / GLYCINE SOJA (SOYBEAN) STEROLS.</span></p>
<p><span>INGREDIENTS END</span></p>

Liquid Spell 125ml

Paloma recommends the following when styling for wash and wear hair.

So, once you’re out of the shower and put through your conditioning or styling products, wrap it up in a towel for 10 minutes. 

Then let it out and blow dry the front pieces, to get those smooth around your face so you feel polished. You leave the rest to completely dry on its own until it’s bone dry.

If you have curlier hair, take 1cm sections and twist them tightly all the way through to the ends, in the direction it’s already going, and let that dry completely. Once it is bone dry, you can break it up a bit with your fingers. 

Curls and waves work in mysterious ways, but generally speaking the back of the head has the tightest curls and around the face is a bit haphazard and inconsistent. So you can also blow dry their fringe around the face and leave the rest to dry naturally.

We aim to reduce the use of heat styling at home as much as possible. 

<p><span>Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.</span></p>
<p><span>HOW TO USE START </span></p>
<p><span>Apply a small amount of product to dry hair and style as you wish. It can also be used on damp hair before drying.</span></p>
<p><span>HOW TO USE END</span></p>
<p><span>INGREDIENTS START </span></p>
<p><span>AQUA / WATER / EAU, RICINUS COMMUNIS SEED OIL / RICINUS COMMUNIS (CASTOR) SEED OIL, CAPRYLIC/CAPRIC TRIGLYCERIDE, GLYCERIN, VP/VA COPOLYMER, SODIUM ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, HYDROGENATED POLYDECENE, PEG-40 HYDROGENATED CASTOR OIL, OCTYLDODECANOL, BENZYL ALCOHOL, PARFUM / FRAGRANCE, SODIUM BENZOATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, HYDROGENATED CASTOR OIL, TOCOPHEROL, SODIUM PHYTATE, LINALOOL, COPERNICIA CERIFERA CERA / COPERNICIA CERIFERA (CARNAUBA) WAX / CIRE DE CARNAUBA, LIMONENE.</span></p>
<p><span>INGREDIENTS END</span></p>

More Inside This is an Invisible Serum 50ml

<p><span>Cleansing dry shampoo spray to refresh and clean hair without using water. This is the perfect dry shampoo for volume as it absorbs excess oil, immediately giving body to the hair so that looks full and airy.</span></p>
<p><span>HOW TO USE START </span></p>
<p><span>After shaking well, spray the product to the dried hair from a distance of about 20cm in small amounts. Leave the product on for about 1 minute, then brush. To increase the hair volume, use a cold blow of air.</span></p>
<p><span>HOW TO USE END </span></p>
<p><span>INGREDIENTS START </span></p>
<p><span>BUTANE, PROPANE, ISOBUTANE, ORYZA SATIVA STARCH / ORYZA SATIVA (RICE) STARCH, CYCLOPENTASILOXANE, ALCOHOL DENAT., PHENYL TRIMETHICONE, CITRONELLYL METHYLCROTONATE, PARFUM / FRAGRANCE, SILICA SILYLATE, LIMONENE.</span></p>
<p><span>INGREDIENTS END</span></p>

Hair Refresher 150ml

<p> </p>
<p data-mce-fragment="1">MINU Hair Serum is a gloss-enhancing leave-in serum that provides extra shine and prolongs the effects of hair coloring. MINU Hair Serum contains extracts from the caper blossom and is rich in quercetin, a powerful amino acid with a protective effect on the hair's structure, as well as polyphenols that safeguard hair color.</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">If you have medium-textured hair, apply the product to towel-dried hair after using MINU Conditioner. If you have fine hair, apply it directly after MINU Shampoo. Continue with your preferred styling routine.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
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<span class="specifics__text">With Salina Caper Blossom extract, Slow Food Presidium. Rich in quercetin with hair colour-protecting polyphenols.<br><br></span><span class="specifics__svg"></span>
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<div class="specifics__list ingredients">AQUA / WATER / EAU, CETEARYL ALCOHOL, PANTHENOL, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, POLYSORBATE 20, BENZYL ALCOHOL, GLYCERIN, CETRIMONIUM CHLORIDE, TRIDECETH-5, AMODIMETHICONE, PARFUM / FRAGRANCE, MICROCRYSTALLINE CELLULOSE, DISODIUM EDTA, SODIUM BENZOATE, CITRIC ACID, LINALOOL, ACRYLAMIDOPROPYLTRIMONIUM CHLORIDE/ACRYLATES COPOLYMER,CELLULOSE GUM, PHENOXYETHANOL, CAPPARIS SPINOSA FRUIT EXTRACT, TRIDECETH-12, CYCLOPENTASILOXANE, GERANIOL, LIMONENE, CITRONELLOL, CI 61570 / GREEN 5, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5</div>
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<div class="specifics__cta ingredients-content">INGREDIENTS END </div>
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<div class="specifics__cta ingredients-content">EDITORS NOTES START </div>
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<div class="specifics__cta ingredients-content">
<span style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;">Essential Haircare packaging is crafted with the minimum amount of plastic necessary to protect the contents. The packaging is made from plastic approved for food and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are carbon offset through funding for the planting and protection of forests in Madagascar. Essential Haircare products are exclusively manufactured using energy from renewable sources.</span><br>
</div>
<div class="specifics__cta ingredients-content"><span style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;"><br>EDITORS NOTES END</span></div>
</div>
</div>

Essential Minu Hair Serum 150ml

<p> </p>
<p data-mce-fragment="1">LOVE Curl Primer is a moisturizing milk that provides definition to waves and curls. It is also detangling, making styling easier. It protects the hair from moisture and heat and contains almond extract from Noto, a Slow Food Presidium.</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">Spray 15 - 20 times from the roots to the lengths on towel-dried hair.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">With even more effective extract of Noto Almond, Slow Food Presidium. Rich in proteins, B vitamins, vitamin E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with an elasticising and volumizing action.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA / WATER / EAU, CETEARYL ALCOHOL, PANTHENOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, GLYCERIN, ALCOHOL DENAT., CETYL ALCOHOL, PARFUM / FRAGRANCE, VINYL CAPROLACTAM/VP/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, BENZYL ALCOHOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, DISODIUM EDTA, POLYQUATERNIUM-70, POLYQUATERNIUM-11, BEHENTRIMONIUM METHOSULFATE, PRUNUS AMYGDALUS DULCIS SEED EXTRACT / PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, MICROCRYSTALLINE CELLULOSE, SODIUM BENZOATE, ISOPROPYL ALCOHOL, CITRIC ACID, DIPROPYLENE GLYCOL, CELLULOSE GUM, TRIDECETH-12, CETRIMONIUM CHLORIDE, CYCLOPENTASILOXANE, LIMONENE, PHENOXYETHANOL, CITRONELLOL, POTASSIUM SORBATE.</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END </div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">EDITORS NOTES START </div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">
<meta charset="utf-8"> <span>Essential Haircare packaging is made with the smallest possible amount of plastic needed to protect the contents. The packaging is made from plastic approved for food use and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are climate-compensated through funding for planting and protecting forests in Madagascar. Essential Haircare products are manufactured exclusively using energy from renewable sources.</span>
</div>
<div class="specifics__list ingredients">
<span></span><br>
</div>
<div class="specifics__list ingredients"><span>EDITORS NOTES END</span></div>
</div>
</div>

Essential Love Curl Primer 150ml

At least once a week, give your hair (and yourself) a well deserved at home spa treatment. says Sarah

Try using a salt scrub detox shampoo for both healthier hair and scalp. This will help to remove build up, pollution and any other undesirables form your hair and scalp leaving them both feeling cleaner and in a natural balanced environment.

Find a treatment that works for your specific hair type. The best way to do this is ask your hairdresser, they will understand your hairs requirements.

For wash and wear hair, try not to over handle your hair, work with your natural hair movement and texture, apply to right products at the right stages of your hair routine and embrace the freedom and truly wash and wear natural looking and feeling hair 

<p data-mce-fragment="1">An extraordinary shining hair mask that enhances both your haircut and color. Perfect for all hair types, especially for dull and tired hair. Provides extra shine, smooths, detangles, and deeply moisturizes without weighing down the hair.</p>
<p data-mce-fragment="1">Shine like never before with the help of this hair mask! Ideal for those preparing for a party or another important event where you want to look your best. Gives extraordinary shine to get you ready for life's happy moments.</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">Apply to shampooed and towel-dried hair. Leave on for 10 minutes, comb through, and rinse. Blow-dry as usual!</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<p data-mce-fragment="1"><meta charset="utf-8"><span>Natural active ingredients: Moringa oil, rich in fatty acids, vitamins, minerals, and proteins that provide a lot of shine to the hair.</span></p>
<p data-mce-fragment="1"><span><meta charset="utf-8">AQUA / WATER / EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, CETYL ALCOHOL, HYDROGENATED FARNESENE, BEHENTRIMONIUM METHOSULFATE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, GLYCERYL STEARATE, PANTHENOL, QUATERNIUM-87, ISOPROPYL ALCOHOL, BENZYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MORINGA OLEIFERA SEED OIL, MICA, DISODIUM EDTA, SCLEROTIUM GUM, TOCOPHEROL, SODIUM BENZOATE, CITRIC ACID, LINALOOL, LIMONENE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, HYDROGENATED LECITHIN, CI 77891 / TITANIUM DIOXIDE.</span></p>
<p data-mce-fragment="1"><span>INGREDIENTS END</span></p>

The Spotlight Circle 50ml

<p> </p>
<p data-mce-fragment="1">An intensely repairing mask with deep nourishment, perfect for dry hair or hair damaged by treatments such as highlights, bleaching, or other chemical processes. The product contains a high concentration of carbohydrates and proteins for nourishment, along with Vitamin C for its antioxidant effect. It also includes tomato extract extracted from the flesh of the tomato, known for its noticeably strengthening and nourishing properties.</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">Apply to towel-dried hair after using NOUNOU Shampoo. Leave on for 5-10 minutes, comb through the hair, and then rinse thoroughly. Continue with your desired styling.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">With Torre Guaceto Fiaschetto Tomato extract, Slow Food Presidium. Rich in carbohydrates and proteins, it has a strong nourishing power and an anti-oxidant action due to vitamin C.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA / WATER / EAU, GLYCERIN, CETEARYL ALCOHOL, PROPANEDIOL, BEHENTRIMONIUM CHLORIDE, CETRIMONIUM CHLORI DE, CETYL ALCOHOL, DIMETHICONE, GLYCERYL STEARATE, BEHENYL ALCOHOL, BENZOTRIAZOLYL DODECYL P-CRESOL, BEHENETH-25, PARFUM / FRAGRANCE, BENZYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOB A) SEED OIL, OLEA EUROPAEA FRUIT OIL / OLEA EUROPAEA (OLIVE) FRUIT OIL, AMODIMETHICONE, DICAPRYLYL ETHER, LAU RYL ALCOHOL, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, SODI UM BENZOATE, CITRIC ACID, HYDROGENATED OLIVE OIL, TOCOPHEROL, SOLANUM LYCOPERSICUM FRUIT EXTRACT / SOLANUM LYCOPERSICUM (TOMATO) FRUIT EXTRACT, SCLEROTIUM GUM, DISILOXANE, LINALOOL, GERANIOL, LIMONENE, CI 19140 / YELLOW 5, CI 14700 / RED 4, CI 61570 / GREEN 5.</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END </div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">EDITORS NOTES START </div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">
<meta charset="utf-8"> <span>Essential Haircare packaging is made with the smallest possible amount of plastic needed to protect the contents. The packaging is made from plastic approved for food use and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are climate-compensated through funding for planting and protecting forests in Madagascar. Essential Haircare products are manufactured exclusively using energy from renewable sources.</span>
</div>
<div class="specifics__list ingredients">
<span></span><br>
</div>
<div class="specifics__list ingredients"><span>EDITORS NOTES END</span></div>
</div>
</div>
<p data-mce-fragment="1"> </p>

Essential Nounou Hair Mask 250ml

<p><meta charset="utf-8"><span data-mce-fragment="1">The formulation includes phytocuticals from grapes, rich in polyphenols with potent antioxidant effects. Enriched with superoxide dismutase (SOD), an enzyme that counteracts free radicals.</span></p>
<p><meta charset="utf-8"><span>The scent is a blend of rosemary, eucalyptus, sage, basil, and thyme.</span></p>
<p><span>HOW TO USE START </span></p>
<p><span><meta charset="utf-8">Apply evenly on towel dried hair to conclude the Nourishing routine, distribute the product with a comb and follow with the usual styling routine.</span></p>
<p><span>Use every time you conclude a Nourishing treatment, both in salon and at home.</span></p>
<p><span>HOW TO USE END </span></p>
<p><span>INGREDIENTS START </span></p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">The reformulated Nourishing family contains Vegetal Keratin, a combination of rice protein and a mix of amino acids, as well as our Biacidic Bond Complex, a blend of molecules created by Davines’ Research and Development Laboratories. The products bring new life to damaged strands by sealing the cuticles, leaving the hair soft and nourished with even longer lasting results than before.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA / WATER / EAU, HYDROGENATED FARNESENE, BEHENTRIMONIUM CHLORIDE, BENZYL ALCOHOL, CETEARYL ALCOHOL, PARFUM / FRAGRANCE, CETYL ALCOHOL, POLYQUATERNIUM-37, POLYESTER-37, CETRIMONIUM CHLORIDE, SODIUM BENZOATE, ISOPROPYL ALCOHOL, CITRIC ACID, DISODIUM EDTA, GLYCINE, LYSINE HCL, SCLEROTIUM GUM, HYDROLYZED RICE PROTEIN, HEXYL CINNAMAL, LINALOOL, LIMONENE, CITRAL.</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END</div>
</div>
</div>
<p> </p>

Naturaltech Nourising Keratin Sealer 100ml

<p data-mce-fragment="1">All-in-one-milk is a multifunctional leave-in spray suitable for all hair types. The spray is the best solution as it combines many different effects in one product. It provides shine, makes the hair soft and silky, facilitates detangling, and is easy to comb both in wet and dry conditions. The product eliminates frizz, has nourishing effects, moisturizes the hair, protects against heat styling, and is excellent for blow-drying.</p>
<p data-mce-fragment="1">Active ingredients include roucou oil, provitamin B5, and an amino complex that provides a lot of moisture and protects against heat styling.</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">Apply 10-15 sprays to washed and towel-dried hair. Do not rinse but proceed with styling. Depending on your hair type, you can increase or decrease the number of sprays.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, it is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favors its growth.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA / WATER / EAU, CETEARYL ALCOHOL, PANTHENOL, PARFUM / FRAGRANCE, BEHENTRIMONIUM CHLORIDE, BENZYL ALCOHOL, TOCOPHEROL, CETYL ALCOHOL, AMODIMETHICONE, CETRIMONIUM CHLORIDE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, SODIUM BENZOATE, TRIDECETH-5, CITRIC ACID, GLYCERIN, TRIDECETH-12, CYCLOPENTASILOXANE, CITRONELLOL, GERANIOL, PHENOXYETHANOL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, LINALOOL, ALPHA-ISOMETHYL IONONE, LIMONENE, BIXA ORELLANA SEED EXTRACT.</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END</div>
</div>
</div>

OI All-in-one-Milk

We spoke with Leading hairdressers, Master Stylist Sarah Ekberg at Youtime and Leading Sydney Stylist Paloma Rose Garcia of Paloma salon and asked them to share their expert knowledge on how to achieve that effortless, low maintenance, 'French Girl' style - even if your hair is thick, curly or frizzy.

Wash and Wear for Every Hair

<p> </p>
<p data-mce-fragment="1">LOVE Curl Hair Mask is a deeply nourishing mask that also provides a lot of moisture. The hair and curls become soft and easy to shape. It contains almond extract from Noto, a Slow Food Presidium.</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">Apply to towel-dried hair after using LOVE/Curl Shampoo. Leave on for 10-15 minutes, comb through, and rinse.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">With even more effective extract of Noto Almond, Slow Food Presidium. Rich in proteins, B vitamins, vitamin E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with an elasticising and volumizing action.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, POLYGLYCERYL-4 OLEATE, QUATERNIUM-87, PANTHENOL, ORYZA SATIVA CERA / ORYZA SATIVA (RICE) BRAN WAX, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, DICAPRYLYL ETHER, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BENZYL ALCOHOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, LAURYL ALCOHOL, GLYCERYL OLIVATE, PRUNUS AMYGDALUS DULCIS SEED EXTRACT / PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, DISODIUM EDTA, SODIUM BENZOATE, HYDROGENATED RAPESEED ALCOHOL, TOCOPHEROL, CITRIC ACID, LIMONENE.</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END </div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">EDITORS NOTES START </div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">
<meta charset="utf-8">
<p>Essential Haircare packaging is made with the smallest possible amount of plastic needed to protect the contents. The packaging is made from plastic approved for food use and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are climate-compensated through funding for planting and protecting forests in Madagascar. Essential Haircare products are manufactured exclusively using energy from renewable sources.</p>
<p>EDITORS NOTES END </p>
</div>
</div>
</div>
<p data-mce-fragment="1"> </p>

Title

Essential Love Curl Hair Mask 250ml

Default Title

<p><span>For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.</span></p>
<p><span>HOW TO USE START </span></p>
<p><span>Shake well. Apply to dry hair from approximately 10 inches away. Spray Dry Texturizer on both roots and lengths, lifting and gently releasing hair to ensure an even application.</span></p>
<p><span>HOW TO USE END </span></p>
<p><span>INGREDIENTS START </span></p>
<p><span>DIMETHYL ETHER, ALCOHOL DENAT., VP/VA COPOLYMER, AQUA, PARFUM, ZEOLITE, CYCLOPENTASILOXANE, CYCLOHEXASILOXANE.</span></p>
<p><span>INGREDIENTS END</span></p>

More Inside This is a Dry Texturizer 250ml

<p data-mce-fragment="1">Liquid Luster is an easy-to-use product that softens and provides extreme shine and gloss to the hair. The product has no processing time and is applied between shampoo and conditioner (rinsed out). Contains roucou oil for a high level of shine, alpha-hydroxy acid that closes the cuticle layer, thus enhancing shine, and cardoon extract - a easily biodegradable oil that facilitates even distribution in the hair, providing shine and making the hair easy to style/manage.</p>
<p data-mce-fragment="1">HOW TO USE START </p>
<p data-mce-fragment="1">Step 1. Shampoo the hair and squeeze out all excess water.</p>
<p data-mce-fragment="1">Step 2. Apply Liquid Luster directly to the hair, ensuring the entire length is thoroughly moisturized. Use 20 ml for short hair and 40 ml for long hair.</p>
<p data-mce-fragment="1">Step 3. Finish with OI Conditioner or OI Butter.</p>
<p data-mce-fragment="1">You can also add OI Oil or OI Milk for the perfect blow-dry.</p>

OI Liquid Luster 300ml

Color

135ml

50ml

Co-Founder of Youtime

You may diligently customize your skin-care routine throughout the year, but many of us neglect the changing needs of our hair as the weather evolves outside. As summer hits, the sun, swimming, and hot tools can all cause damage that will stick around long past the summer itself. So how do we avoid inevitable damage which comes with having so much fun during the sunny season?

Lets deep dive into the knowledge and experience of one of Swedens most awarded hairdressers, with over 35 years in the industry. 

“In winter, hair and skin can get dry thanks to the absence of moisture in the air, like from forced air, which is something we all know about here in the Nordics explains Steve  “But in the summer you’re exposed to more sources of damage that can harm the structure of your hair and the amount of moisture it can hold.”

To avoid serious offenders, Steve explains the season’s most aggressive sources of damage, how to avoid them, and how to restore hair’s health with the right habits and products.

RECOGNIZE THE POWER OF A SHOWER (WITH THE RIGHT SHAMPOO & CONDITIONER).

Between sweat and swimming, you find yourself sudsing up much more frequently in the summer and, believe it or not, the simple act of washing can be harmful to hair fibers. “Every time you rinse and wash your hair you lose proteins because water itself is eroding,” says Steve. 

Water can degrade the hair’s fiber and cause colour molecules to release from your hair. Your best solution is a shampoo and conditioner that replace protein and moisture, putting it in a better state while you are in the shower, and therefor keeping it healthier once you are out of it. 

<p data-mce-fragment="1">A creamy shampoo that is gentle, moisturizing, and suitable for all hair types. After washing, the hair is soft, fresh, and shiny already after the first use. Perfect for use before OI Conditioner, OI All in one milk, and OI Oil. Contains rose oil that gives the hair a fantastic shine.</p>
<p data-mce-fragment="1"><meta charset="utf-8"><span>Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.</span></p>
<p data-mce-fragment="1">HOW TO USE START </p>
<p data-mce-fragment="1">Apply evenly to the hair and scalp and massage gently. Rinse and repeat if needed.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, it is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favors its growth.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA/WATER/EAU, SODIUMLAUROYLMETHYLISETHIONATE, DISODIUMLAURETHSULFOSUCCINATE, SODIUMLAUROYLSARCOSINATE, COCAMIDOPROPYLBETAINE, SODIUMLAURYLSULFOACETATE, SODIUMMETHYL2SULFOLAURATE, PANTHENOL ,PARFUM/FRAGRANCE, SODIUMMETHYLISETHIONATE, BENZYLALCOHOL, ACRYLATES/C1030ALKYLACRYLATECROSSPOLYMER, LAURICACID, PPG26BUTETH26, COCOGLUCOSIDE, PHENETHYLBENZOATE, GLYCERYLOLEATE, PEG40HYDROGENATEDCASTOROIL, SODIUMBENZOATE, GLYCOLDISTEARATE, CITRICACID, TRISODIUMETHYLENEDIAMINEDISUCCINATE, POLYQUATERNIUM7, DISODIUM2SULFOLAURATE, SODIUMHYDROXIDE, SODIUMLAURATE, AMODIMETHICONE, GUARHYDROXYPROPYLTRIMONIUMCHLORIDE, C1115PARETH7, HELIANTHUSANNUUSSEEDOIL/HELIANTHUSANNUUS(SUNFLOWER)SEEDOIL, GLYCERYLSTEARATE, GLYCERIN, LAURETH9, CITRONELLOL, GERANIOL, TRIDECETH12, BIXAORELLANASEEDEXTRACT</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END</div>
</div>
</div>
<p data-mce-fragment="1"> </p>

OI Shampoo 280ml

<p data-mce-fragment="1">A soft and moisturizing conditioner that adds volume to all hair types. The conditioner provides shine and makes the hair soft and healthy. By speeding up the drying process, it protects the hair from damage caused by heat styling tools. The active ingredients are roucou oil and apricot butter, which soften and moisturize. Rich in vitamins A and C.</p>
<p data-mce-fragment="1">HOW TO USE START </p>
<p data-mce-fragment="1">Apply evenly to shampooed and towel-dried hair. Work section by section with massaging movements. Leave on for 2-3 minutes before combing through the hair. Rinse thoroughly.</p>
<p data-mce-fragment="1">HOW TO USE END</p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, it is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favors its growth.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA/WATER/EAU, CETEARYLALCOHOL, GLYCERIN, DIMETHICONE, CETRIMONIUMCHLORIDE, BEHENTRIMONIUMCHLORIDE, CETYLALCOHOL, BEHENTRIMONIUMMETHOSULFATE, ETHYLHEXYLMETHOXYCINNAMATE, PANTHENOL, PHENYLPROPYLDIMETHYLSILOXYSILICATE, BENZYLALCOHOL, PARFUM/FRAGRANCE, PENTAERYTHRITYLTETRADITBUTYLHYDROXYHYDROCINNAMATE, ISOPROPYLALCOHOL, DIMETHICONOL, DISODIUMEDTA, CITRIC ACID, SODIUMBENZOATE, TOCOPHEROL, CITRONELLOL, BIXAORELLANASEEDOIL</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END</div>
</div>
</div>

OI Conditioner 250ml

<p><meta charset="utf-8"><span data-mce-fragment="1">OI Hair Butter is an intensely nourishing hair mask suitable for all hair types. It makes the hair soft, manageable, shiny, and eliminates frizz, even for thick and coarse hair. It doesn't weigh down the hair. Contains roucou oil, which is rich in beta-carotene.</span></p>
<p>HOW TO USE START </p>
<p><meta charset="utf-8"><span>For thin hair before shampooing: Apply evenly to dry hair, leave on for 5-10 minutes, rinse, and then wash the hair as usual. </span></p>
<p><span>For medium to thick hair after shampooing: Apply evenly to damp hair, leave on for 5-10 minutes, comb through, and rinse thoroughly. </span></p>
<p><span>For hair in need of extra care, before and after shampooing: Apply according to the above instructions both before and after shampooing.</span></p>
<p><span>HOW TO USE END </span></p>
<p><span>INGREDIENTS START </span></p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, it is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favors its growth.<br><br></span><span class="specifics__svg"></span>
</div>
</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">AQUA / WATER / EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, BEHENYL ALCOHOL, POLYGLYCERYL-10 PENTASTEARATE, GLYCERYL STEARATE, QUATERNIUM-87, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, BENZYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, C15-19 ALKANE, DIMETHICONOL, SILICONE QUATERNIUM-22, SODIUM BENZOATE, STEARAMIDOPROPYL DIMETHYLAMINE, DISODIUM EDTA, ORYZA SATIVA CERA / ORYZA SATIVA (RICE) BRAN WAX, DIPROPYLENE GLYCOL, POLYGLYCERYL-3 CAPRATE, CITRIC ACID, POLYGLYCERYL-3 POLYRICINOLEATE, SORBITAN ISOSTEARATE, COCAMIDOPROPYL BETAINE, LACTIC ACID, TOCOPHEROL, CITRONELLOL, GERANIOL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, BIXA ORELLANA SEED OIL.</div>
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<div class="specifics__item specifics__cta-container">
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<div class="specifics__cta ingredients-content">INGREDIENTS END </div>
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OI Hair Butter 250ml

Protecting your hair against sun damage is just as important as protecting your skin. “Any source of heat is going to burn your hair and the sun will do the same: lightening the hair, making it more brittle,” Steve explains. 

“Virgin hair is always more resistant because of natural oils, but when it’s treated with colour, hot tools, etc., there’s less resistance in the outer layer. And once hair is more porous, it’s easier for damage to occur because it doesn’t have its natural coating.” 

Steve recommends wearing a hat whether you’re at the beach or running errands, and rebalancing hairs hydration with shampoo and conditioner to help replenish the barrier hair naturally offers. Similar to your daily face moisturizer, using a cream, milk or serum with built in UV protection while in the sun will supply your hair with a protective layer to combat the rays. 

<p><meta charset="utf-8"><span>Leave-on softening milk enriched with UV protective filters that protect cosmetic colour and hydration during sun exposure. It keeps the hair soft, light and combable.</span><br></p>
<p><span>HOW TO USE START </span></p>
<p><span><meta charset="utf-8">As a protection product: during sun exposure apply to lengths and ends on dry or wet hair. As a leave-on conditioner: after shampooing, spray all over the hair and comb to distribute the product evenly. Do not rinse off.</span></p>
<p><span>HOW TO USE END</span></p>
<p><span>INGREDIENTS START</span></p>
<p><span><meta charset="utf-8">AQUA / WATER / EAU, CETEARYL ALCOHOL, PANTHENOL, ETHYLHEXYL METHOXYCINNAMATE, BEHENTRIMONIUM CHLORIDE, BENZYL ALCOHOL, CETYL ALCOHOL, TOCOPHEROL, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, SODIUM BENZOATE, TRIDECETH-5, CITRIC ACID, GLYCERIN, CITRUS AURANTIUM AMARA FRUIT EXTRACT / CITRUS AURANTIUM AMARA (BITTER ORANGE) FRUIT EXTRACT, TRIDECETH-12, CYCLOPENTASILOXANE, LINALOOL, PHENOXYETHANOL, ALPHA-ISOMETHYL IONONE, HYDROXYCITRONELLAL.</span></p>
<p><span>INGREDIENTS END</span></p>

SU Milk 135ml

<p><span>Brightening thermal leave-on fluid for blondes. Provides hydration, shine, heat and UV protection. Thanks to the patented Fortifying Botanical Shield, it gives elasticity and vigour to the hair fiber, helping to extend the duration of the blowdry.</span></p>
<p><span>HOW TO USE START </span></p>
<p><span>Apply evenly 7 to 15 pumps on towel dried hair, comb through and proceed with desired styling. Rinse thoroughly in case of contact with eyes.</span></p>
<p><span>HOW TO USE END </span></p>
<p><span>INGREDIENTS START </span></p>
<p><span>AQUA / WATER / EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, BENZYL ALCOHOL, CELLULOSE, CETRIMONIUM CHLORIDE, CETYL ALCOHOL, DICOCOYLPENTAERYTHRITYLDISTEARYLCITRATE, PARFUM / FRAGRANCE, SODIUM BENZOATE, ISOPROPYL ALCOHOL, LACTIC ACID, CAPRYLYL GLYCOL, PHENETHYL BENZOATE, DISODIUM EDTA, POLYGLYCERYL-4 OLEATE, ETHYLHEXYLGLYCERIN, ETHYLHEXYL METHOXYCINNAMATE, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, GLYCERYL OLIVATE, ALPHA-ISOMETHYLIONONE, HYDROGENATED RAPESEED ALCOHOL, LINALOOL, COUMARIN.</span></p>
<p><span>INGREDIENTS END</span></p>

Heart of Glass Sheer Glaze 150ml

<p data-mce-fragment="1">A multifunctional oil suitable for all hair types. The formula provides extra softness and shine to the hair, effectively detangles, and eliminates frizz. It leaves no residue in the hair and protects the hair's structure without weighing it down. Speeds up the drying time.</p>
<p data-mce-fragment="1">All OI products contain roucou oil, which stimulates hair growth, has reconstructive properties, stimulates melanin production, significantly reduces cell damage from UV rays, prevents aging, and maintains elasticity.</p>
<p data-mce-fragment="1">HOW TO USE START </p>
<p data-mce-fragment="1">Styling: Apply 2-3 sprays to towel-dried hair. Proceed with drying. Finishing: Apply 2-3 sprays to dry hair, focusing on lengths and ends. If the hair is very fine, start with 1 spray and increase if necessary.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
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<div class="specifics__container">
<span class="specifics__text">All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, it is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favors its growth.<br><br></span><span class="specifics__svg"></span>
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</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">CYCLOPENTASILOXANE, DISILOXANE, DIMETHICONOL, CYCLOHEXASILOXANE, ETHYLHEXYL METHOXYCINNAMATE, PARFUM / FRAGRANCE, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, CITRONELLOL, MAURITIA FLEXUOSA FRUIT OIL, GERANIOL, LINALOOL, ALPHA-ISOMETHYL IONONE, LIMONENE.</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END</div>
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OI Oil

There’s nothing more exciting and fulfilling during the summer than that first dip in the ocean, lake or pool, and finally being able to feel like, "yep...its summer". But wait, before you dive in, make sure your hair is well-protected. “Salt water from the ocean dries hair out because salt purges moisture, just like when you put salt on eggplant before you cook it,” explains Steve. 

“When salt crystallizes on hair as it dries, it becomes even more damaging. People say they love the crunchiness because it makes their hair feel thick and textured, but when you brush it through it’s in a brittle condition and you can cause even more damage.” 

PRO TIP....Prep for a beach vacation by using the mask preemptively before you take off, or better yet, toss a few travel size pouches in your beach bag so you always have one handy.

<p data-mce-fragment="1">Just as it sounds - an express hair mask. It provides moisture and detangles the hair in just 3 minutes, leaving it soft, silky, and easy to comb. Perfect for all hair types - especially if you're in a hurry. It has a high detangling effect and provides volume and moisture.</p>
<p data-mce-fragment="1">Multi-tasking hair mask for the quick fix! For those who are always on the go or just have a hectic week ahead. Achieve perfectly moisturized and shiny hair in no time!</p>
<p data-mce-fragment="1">HOW TO USE START</p>
<p data-mce-fragment="1">Apply to shampooed and towel-dried hair. Leave on for 3 minutes, comb through, and rinse. Blow-dry as usual!</p>
<p data-mce-fragment="1">HOW TO USE END</p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<p data-mce-fragment="1"><meta charset="utf-8"><span>Natural active ingredients: 100% natural red clay that cleanses and removes residues, such as styling products. Hyaluronic acid that builds up the hair's structure and provides moisture.</span></p>
<p data-mce-fragment="1"><span><meta charset="utf-8">AQUA / WATER / EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, CETYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, POLYGLYCERYL-4 OLEATE, GLYCERYL STEARATE, QUATERNIUM-87, KAOLIN, ISOPROPYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BENZYL ALCOHOL, GLYCERYL OLIVATE, SCLEROTIUM GUM, SODIUM BENZOATE, HYDROGENATED RAPESEED ALCOHOL, TOCOPHEROL, CITRIC ACID, LIMONENE, PROPYLENE GLYCOL, SODIUM HYALURONATE, HEXYL CINNAMAL, CITRONELLOL, HYDROXYCITRONELLAL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL.</span></p>
<p data-mce-fragment="1"><span>INGREDIENTS END</span></p>

The Quick Fix Circle 50ml

CONDITION, CONDITION, CONDITION (AND DEEP CLEANSE).

After your sun session, in best case head straight to the shower to shampoo and condition in order to not let the hair dry engulfed in damaging materials. I recommend using a deep cleansing shampoo at least once a week in normal circumstances, but during the summer, especially if you are living in the pool (why wouldn't you), I recommend that you double that remedy. My favourites are: 

<p data-mce-fragment="1">SOLU Shampoo is a deep-cleansing shampoo that effectively removes residues from styling products. The shampoo contains extracts from buckwheat, making the product rich in mineral salts and amino acids.</p>
<p data-mce-fragment="1"><span>HOW TO USE START</span></p>
<p data-mce-fragment="1">Apply the shampoo to wet hair and gently massage it through the entire hair. Rinse out the shampoo and apply again if needed. Follow up with your preferred conditioner as necessary.</p>
<p data-mce-fragment="1">HOW TO USE END </p>
<p data-mce-fragment="1">INGREDIENTS START </p>
<div class="specifics__item">
<div class="specifics__container">
<span class="specifics__text">With Valtellina Buckwheat extract, Slow Food Presidium. It contains a high concentration of all essential amino acids, especially lysine, threonine, tryptophan and the amino acids containing sulphur. It is also rich in anti-oxidants.<br><br></span><span class="specifics__svg"></span>
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</div>
<div class="specifics__item">
<div class="specifics__container">
<div class="specifics__list ingredients">Aqua / Water / Eau, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium PCA, Disodium Coco-Glucoside Citrate, Sodium Methyl 2-Sulfolaurate, Parfum / Fragrance, Lauramidopropylamine Oxide, Coco-Glucoside, Glyceryl Oleate, Panthenol, Benzyl Alcohol, Sodium Chloride, Polysorbate 20, Sodium Methyl Isethionate, Sodium Benzoate, Citric Acid, Lauric Acid, Disodium 2-Sulfolaurate, Myristamidopropylamine Oxide, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Sodium Laurate, Limonene, Polygonum Fagopyrum Seed Extract / Polygonum Fagopyrum (Buckwheat) Seed Extract, Linalool, Benzyl Salicylate, Geraniol, Citronellol, CI 14700 / Red 4, CI 61570 / Green 5, CI 19140 / Yellow 5</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">INGREDIENTS END</div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">
<meta charset="utf-8">
<div class="specifics__list ingredients">EDITORS NOTES START </div>
<div class="specifics__list ingredients"><br></div>
<div class="specifics__list ingredients">
<meta charset="utf-8">
<p data-mce-fragment="1"><span>Essential Haircare packaging is made with the smallest possible amount of plastic needed to protect the contents. The packaging is made from plastic approved for food use and can be reused for food storage. As part of the LifeGate Zero Impact project, the CO2 emissions from the production of each Essential Haircare product are climate-compensated through funding for planting and protecting forests in Madagascar. Essential Haircare products are manufactured exclusively using energy from renewable sources.</span></p>
<p data-mce-fragment="1"><span>EDITORS NOTES END</span></p>
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Essential Solu Shampoo 250ml

Ok, time to get technical. Chlorine, the chemical in pool water that destroys gross microorganisms to keep it hygienic, also eats away at your hair. “It’s very similar to the chemical process that strips your hair when it’s being bleached, only chlorine is more diluted,” says Steve. “And the longer chlorine is in your hair the worse, especially when sitting in the sun.” 

PRO TIP....Wet hair stretches and breaks more easily, so when combing wet hair, be extra gentle. Consider applying conditioner or spraying in a leave in conditioner first to help tangles release more easily, and start at the bottom of your hair, combing from the ends to the roots.

Seems like just about everything is out to get our hair doesn't it? Well dont worry, theres even more. While humidity itself isn't damaging, its frizz-inducing consequences mean you're more likely to style hair with hot tools in the summer. When we turn up the heat on flat irons and curling irons and use multiple passes to get hair super smooth, we can literally scorch hair and destroy the fibers that make up our strands, not so good right?

Whether you love braids and space buns or are just an easy topknot kind of person, a cute updo is an easy fix, and it also feels good to get your hair up and out of your face when it’s steamy outside (it gives a whole new meaning to sun’s out, buns out, doesn’t it?) 

But, says Steve, repetitive styling can leave you with patches of damage. “The high points of braids get exposed to more sun damage and you see wear and tear from friction and hair ties,” he explains. Instead, switch up your hairstyle, give your hair a break from tight styles sometimes, and use products that replace proteins as well as rebalancing hairs natural protective layer of moisture.

Ironic right? Feels like wherever we look for solutions to life whether it be our skin, mental health, energy, and in this case hair, what we eat is brought up as a major contributor to the solution for all of them, but thats because it’s true. Just like your body your hair also lives on the nutrients you feed it, so give it the nourishment it craves with a healthy diet. Picture your meals as fuel for your hairs growth and vitality. Load up on fruits, vegetables, and lean proteins to give your hair the vitamins and minerals it needs to shine, they provide essential nutrients like vitamins A, C, E, and biotin, which promote healthy hair growth and strength. 

Remember to stay hydrated too! Drink plenty of water to keep your hair and scalp hydrated from the inside out. 

Oh, and did you know that Scandinavian countries actually rank highly in the undesirable list of most cases of skin cancer per capita list....so please, don’t forget to stay covered up and regularly apply sunscreen to all parts of your body exposed to the sun.

We truly hope this read has helped you in at-least one way to keep your hair in its healthiest possible state for the summer, all thats needed now is for you to go out and enjoy it. 

Steve Terry is not only our Co-founder here at Youtime but he is one and Sweden´s best known and awarded hairdressers. Lets find out what Steves best tips and favourite products are to help us keep our locks in shape this summer.

In winter, hair and skin can get dry thanks to the absence of moisture in the air, like from forced air, which is something we all know about here in the Nordics explains Steve  “But in the summer you’re exposed to more sources of damage that can harm the structure of your hair and the amount of moisture it can hold."

How to Keep Your Summer Hair Healthy

Oribe is where performance meets artistry — a luxurious haircare brand born from the vision of legendary stylist Oribe Canales. Known for high-performance formulas, skincare-grade ingredients, and iconic design, Oribe transforms daily routines into indulgent rituals. Oribe’s commitment to quality, sustainability, and sensory experience makes it a natural fit in our curated selection — beauty that elevates both hair and the moment.

<p><meta charset="utf-8">Oribe is where performance meets artistry — a luxurious haircare brand born from the vision of legendary stylist Oribe Canales. Known for high-performance formulas, skincare-grade ingredients, and iconic design, Oribe transforms daily routines into indulgent rituals. <meta charset="utf-8">Oribe’s commitment to quality, sustainability, and sensory experience makes it a natural fit in our curated selection — beauty that elevates both hair and the moment.</p>

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