Rose Inc leverages sustainable innovation and nearly two decades of experience in the makeup chair. The result is indulgent color and skincare that outperforms in every category.


Taking a dual approach to beauty, delivering instant results with lasting skincare benefits. Each formula challenges clean stereotypes with saturated color, visible luminosity and clinically proven results.


Shop Now

Rose Inc take a dual approach to beauty, delivering instant results with lasting skincare benefits. Each formula challenges clean stereotypes with saturated color, visible luminosity and clinically proven results.

Performance

Sustainability

Clean Beauty

Clean Beauty

Amyris is the worlds leading manufacturer of sustainable ingredients made with synthetic biology, their technology provides the proprietary science that puts Rose Inc at the forefront of clean beauty. As the world's leading manufacturer of sustainable ingredients made with synthetic biology and clean chemistry, it raises the bar for ethical — and efficacious — color and skincare.


While Rose Inc value form as well as function, their commitment is to sustainability. Recycled and recyclable materials pair with thoughtful design to put environmental benefits before opulent packaging.


· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients meeting standards


Founder

Model-turned-founder and Chief Creative Officer Rosie Huntington-Whiteley refines her professional experience as a model and editor into a sharp, smart aesthetic that anticipates and executes what the modern individual wants in terms of cosmetics, formula and performance.


"Time is a luxury, so these products create an instant effect with ease."


Rose Inc’s line-up includes everything from blushers and mascaras to eye creams and brightening serums.

Our Rose Inc Favourites

Skin Enhance Luminous Tinted Serum 30ml

A hydrating skin tint that bridges the gap between powerful skincare and luminous makeup to instantly deliver sheer, radiant coverage. Comes in 14 lovely variants.


Pigment spheres are suspended within a skincare base infused with hyaluronic acid to visibly plump and smooth the appearance of fine lines, squalane to weightlessly hydrate the skin, and peptides to help protect against environmental damage.


Upon application with Number 3 Foundation Brush, the micro-encapsulated pigment bursts on contact and effortlessly blends across the face, blurring the complexion for a luminous finish.

Satin & Shimmer Duet Eyeshadow

A pair of pigment-rich eyeshadows — one cream, one pressed — that visibly smooth delicate skin while delivering multidimensional looks, with 4 unique colours and shade combinations available.


Buildable cream satin shadow allows for a sheer wash over the lids or layered saturated color for a bolder look. Pressed shimmer shadow delivers diffused illumination when worn alone or pressed on top of the cream base.

Infusing artistry with skincare, wine extract minimizes visible fine lines, creating an ideal canvas for creativity.

Blush Divine Radiant Lip & Cheek Color 4.5g

A hydrating cream that brightens and blurs with a radiant flush of color, with 12 beautiful shades to choose from.


This pigment-rich formula contains a spectrum of skincare ingredients that improve skin health with each use: hydrating squalane, protective vitamin E, and shine-minimizing marine ferment extract.


Longwearing and buildable, it melts into skin for a smooth complexion that glows.

Noteworthy Reads

High Brow: The Rules of Eyebrow Maintenance

- 4 minute read

Fresh from styling the fashionable faces of Melbourne's celebrity scene, brow stylist Kim Evans clues us up on the best insider tips and tricks for maintaining your brows.

The Power and Allure of the Red Lip

- 4 minute read

Its iconic for a reason.

Men in Makeup Who Broke Boundaries (and Blew My Teenage Mind)

- 7 minute read

From David Bowie and Steve Strange to Patrick Wolf, a make up artist's ode to some of the individualists, anarchists, and rule-breakers celebrated for adorning their faces as art and self expression.