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4 minute read
YOUTIME: New Beauty Concept in Stockholm
Lina is a highly respected Makeup Artist with a fantastic career spanning over 18 years in the industry. Her expertise extends across a wide spectrum across the beauty scene. Here she deep dives into her personal favorites and her experiences at the newest Youtime concept space.
YOUTIME IS NOT LIKE ANY ORDINARY BEAUTY STORE
Youtime is a new concept where the focus is on ensuring that beauty and well-being do not come at the expense of our planet. With a strong emphasis on customer service alongside creativity and design at its core, this is a brand where people should want to spend time and find balance in their lives.
The brains behind the concept are Sara Hilden-Bengtsson, co-founder of H&M-owned & Other Stories, and Steve Terry, former co-owner, creative and business director of LYKO, and founder of Toni & Guy in Sweden. Two icons in my eyes, who have been a significant part of my work life since last autumn.
THIS IS WHAT YOUTIME OFFERS IN THE STUDIO
You will be able to book appointments with me for eyebrow consultations and individual makeup courses. You can get your hair done by one of the hairdressers who truly stand out in both competence and tailored service.
Soon, you will also be able to schedule visits with a skincare therapist, healer, or participate in on-site yoga and meditation sessions. I love this, and it's a match made in heaven with my own values within beauty.
To complement your salon visit, they have brought in fantastic and unique brands that offer that little extra. Here you will find products with, among others, Becorp labels, which are both top quality and environmentally friendly. Brands such as Rose inc, Nécessaire, Manasi 7, Davines, Källa, Leif, and more are available in the store, and you simply must come in and take a look!
My top 5 favorite products from the store that I use regularly privately (don't miss the discount code at the end!!)
The Nue Co.
Prebiotic + Probiotic Capsules
Your daily synbiotic to fuel good bacteria in the gut: the backbone of good health.
Everything starts with a healthy gut. As the center of the body’s ecosystem, the gut is connected to your brain, immune system and skin, and is the key to well-functioning, all-round health. Pre + Probiotic delivers 15 billion spores per dose to bolster the good bacteria in your gut and support the microbiome.
Hyeja
Vegan Rice Probiotics Gentle Ferment Cream
An extra-gentle vegan moisturizing cream that instantly nourishes and hydrates the skin. Its lightweight yet Nourishing Nutrient formula is easily and quickly absorbed, with a dewy finish. Korean Fermented Technology and Tradition in Simple yet powerful daily Face Cream.
Leif
Buddha Wood Hand Wash
The trendy brand Leif, Australia's modern answer to Aesop, offers exquisite packaging with incredible scents for body and mind. This is a product that you will remember after washing your hands.
These are sold exclusively at Youtime in Sweden, so if you're in the store, you mustn't miss out on smelling them. If you order from the website, my two favorites are Buddha wood or Kakadu plum.
Davines
Essential Love Smoothing Shampoo
If you like to support brands that make 100% effort for the planet WHILE getting an incredibly good product for your hair, I would recommend having a Davines product in your bathroom.
I thought I had found my favorite shampoo, but I was proven wrong when I used the Davines Love series. Based on olive extract, it cleanses gently and prevents damage to the hair from heat styling. It smells heavenly and kicked out my previous favorite after the first use. Wow!
Manasi 7
All Over Colour
Comes in 12 shades and colors.
The Manasi 7 All over colour is an award-winning versatile organic, natural and wild harvested lip and cheek colour, as well as a cream eye shadow in one product. It can be worn in limitless ways, built up from a subtle shade to a statement look, or layered with our other colours to create stunning new shades.
Available in 21 unique shades and colours to perfectly suit your individual needs.
Lina Ekh
Beauty Expert & Makeup Artist
In this article
Hyeja
Vegan Rice Probiotics Gentle Ferment Cream 85ml
570,00 kr
Leif
Buddha Wood Hand Wash 500ml
289,00 kr
362,00 kr
Davines
Essential Love Smoothing Shampoo 250ml
319,00 kr
Manasi 7
All Over Colour 5g A-G
390,00 kr
The Nue Co
Pre + Probiotic Capsules
600,00 kr